Agency

Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch.

Client Heads endure the daily combat of client-agency relationships. They get no glory for their efforts or sacrifices. They suffer the consequences of scope of work increases, fee reductions, inadequate resources and relationship threats. They hold the line and try to keep things from getting worse. They’re on their own. This is not right — agency transformations depend on Client Head successes in battle. Client Heads are receiving inadequate support from their leaders.

Given consumers’ budding on-demand lifestyles, it’s not surprising that podcasts have become the darlings of the audio realm—for consumers, content creators, and now, advertisers. This is good news for everyone, but as the podcast landscape broadens, content creators and advertisers will be increasingly tasked with ensuring that their programs and messages align with who’s listening. And when we look at audience trends, creators and advertisers should be focused on where the growth i

Designing great customer experiences is getting easier with the rise of predictive analytics.

Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers.  By Roy Eduardo Kokoyachuk- ThinkNow

NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.

The right CDO can help firms reap the benefits of data-informed decision-making. Here’s what your data chief should do for your organization.

A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

Undoubtedly, this past year has been unusually tough in every aspect of our lives. We have all had to adapt to new and increasingly digital ways to live, work, educate, shop and entertain. Work from home, lockdowns, restrictions and remote education due to COVID-19 hastened the consumer jump in media usage and streaming video.

Lowe’s announced their partnership to create exclusive food- and home improvement-focused content for Hispanic audiences, primarily through Hogar de HGTV, for Spanish-language audiences.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

Today’s multicultural teens and parents ages 25-49 have little tolerance for being disrespected by brands. According to a recent study by the Cultural Marketing Council: The Voice of Hispanic Marketing (CMC), more than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents  ages 25 to 49. Thirty percent of teens and adults who have already quit a brand also said advertising adjacent to offending content was the reason for a brand break-up.  By Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council

Repairing the frayed social fabric in the United States is one of the most pressing issues of our time. It’s not a new problem.

Marketers have entered an age of uncertainty, facing more roadblocks to measurement than ever before. The media landscape is becoming increasingly complex, with the explosion of different channels and data sources posing measurement challenges.

Spanish Broadcasting System, Inc.  announced the completion of its recapitalization and the closing of its previously announced offering of $310 million in aggregate principal amount of its senior secured notes due 2026.

A plurality of experts think sweeping societal change will make life worse for most people as greater inequality, rising authoritarianism and rampant misinformation take hold in the wake of the COVID-19 outbreak. Still, a portion believe life will be better in a ‘tele-everything’ world where workplaces, health care and social activity improve.

Simply put, Hispanics and the Hispanic industry are much more than Broadcast and social media.

60% of customers question repeat purchases; Extensive study reveals the truth about what makes people want to buy from brands agai

Marketers still lack the skillsets and metrics needed for long-term success in a discipline often at odds with traditional advertising