Agency

Although Black employees comprise 14 percent of all US employees, the Black workforce at the managerial level is just half of that: 7 percent. At senior-manager levels—vice president and senior vice president—it declines further, to 5 and 4 percent, respectively.

As the world locked down and masked up, M&A endured. Bain’s third annual Global M&A Report details how companies are using mergers and acquisitions to grow

As working both from home and the office becomes the norm post-pandemic, companies try and make the best of both worlds

The prevalence of remote work because of the pandemic* varies significantly across US states. Workers in their prime (aged 25 to 54) in professional and office jobs on the West coast and in the Northeast were much more likely to work from home.

Agencies inside Walgreens and The Hershey Co. are expanding their roles by leveraging first-party data

H Code released the 2021 Hispanic Digital Fact Pack. Derived from insights and metrics provided by H Code’s proprietary Intelligence Center.

Welcome to 2021 and the latest BUSINESS edition of Hispanicize Hangout featuring three all-star guests returning for one very special episode.  Elizabeth Campbell, Senior Director Of Cultural Engagement at McDonald’s Corporation,  Esperanza Teasdale, VP and General Manager of PepsiCo Beverages North America and the always insightful Luis Miguel Messianu, Creative Chairman and CEO of ALMA. 

When you reach out to a prospective client, you have no idea if they will pick up or if you’ll be sent to voicemail. (Spoiler: usually, it’s voicemail). The best agency new business pros are ready for either scenario. But if you’re not, this post will help.  by Mark Duval – The Duval Partnership

Nielsen and KYPK and KWYT Yakima stations announced an agreement under which Nielsen will provide the Spanish-language stations with local TV measurement services. Hispanavisión, LLC owns stations KWYT and KYPK, which are affiliated with Estrella TV and Azteca America networks, respectively.

A major upside is emerging for brands as services grow and consumers start to max out their subscriptions

Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.   By Court Stroud – Founder & Managing Director – The Cledor Group

In this year’s Thriving in an AI World, it’s been incredibly fascinating to see that business leaders are confident in AI’s ability to help solve major industry problems, including the challenges brought on by COVID-19, including helping with vaccine developmentand distribution(life sciences and healthcare respondents), detecting fraud (financial services), and improving bureaucratic efficiency (government).

The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.

Linguistic anthropology dives into how people use language to create culture, enact different identities, tell stories, and create relationships. But language is continuously changing.

Thanks to the ubiquity of smartphones and digital streaming apps, music and audio are becoming something we access, rather than something we own.

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

CVS Health has selected Miami based ALMA as their Hispanic agency of record.

The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice.  By Henry Cadena – Cultural Strategist | Brand Connector | Researcher

Most successful companies and individuals defeat themselves. This comes from some combination of hubris, incestuous thinking and improperly aligned incentives.

To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners.  We will continue to highlight our great creative executives in this series, asking them key questions about the business.  Enjoy.