Agency
Aguascalientes’ La Catrina shines in New York’s iconic Times Square during Dia de Los Muertos celebrations
The authorities of the government of the state of Aguascalientes, in collaboration and under the management of the Consulate of Mexico in New York and the Mayor's Office of the city, have brought the emblematic Monumental Catrinas of the Day of the Dead to the heart of Manhattan in Times Square, New York. From October 28 to November 2, the more than 330,000 daily visitors of this iconic place will have the opportunity to admire and take photos with these majestic characters, symbols that pay homage to the cultural wealth of Mexico and keep the tradition of the Day of the Dead alive in one of the busiest places in the world.
Back To The Office Study: Marketers, Agencies And Average Americans Now Have Similar Commuting Habits
Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place October 1-4, 2024 and the results were compared to previous conducted in April 2022, October 2022, April 2023, October 2023, and April 2024.
The cost of Housing in America
But the cost of living is putting serious pressure on their dreams of buying a home, or even staying where they are. And it’s not just renters who feel this. Homeowners often share with me how fortunate they were with their timing, knowing the current prices and rates make it hard for new buyers.
Tapping the Trillion-Dollar Latino Market: A Roadmap to Build Trust for Corporate America
Latinos often take center stage during U.S. presidential election years, recognized as a critical voting bloc with the power to shape the nation's future. With over 36 million projected eligible voters, the race to win the Hispanic vote is more urgent than ever. But this community has proven to be incredibly influential beyond politics, driving progress across all institutions, particularly business. Leaders of all institutions and organizations looking for sustained growth and influence must prioritize building and strengthening their relationships with Latinos. The 2024 Edelman Trust Barometer Special Report: Business and Racial Justice highlights how crucial it is for communities to feel seen and elevated. The data shows that people are 24 points more likely to trust businesses that serve the needs of their racial community well. However, only 45% of Hispanic/Latino respondents in the U.S. feel that businesses truly understand their experiences and are committed to their growth. By Carolina Rincón Sato, SVP, Multicultural Brand.
Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO
The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals.
How Brands Reignited the Olympics Advertising Competition for LA 2028
The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
2024 Top Agencies in the World by Revenue
Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World.
CHAVEZPR wins Best Corporate/Business Multicultural PR Campaign at 2024 PRSA-LA PRISM AWARDS
ChavezPR, based in Los Angeles, has been honored with the PRism Award from the Public Relations Society of America, Los Angeles Chapter for Best Multicultural Communications Campaign of the Year, Corporate/Business for its work on behalf of Northgate González Market.
The Continuing Education of In-House Agencies
The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a name on a unit within the marketing department and pegging it as an in-house agency.
The importance of reaching out to Hispanics to get out to vote.
Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote.
Flipping the script: Working men disrupt gender constructs [REPORT]
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte's DEI Institute™, today's corporate environment doesn't fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of workers, but the barriers in the way.
How Americans See Men and Masculinity [REPORT]
The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed concern about how men are doing socially and economically.
#Transcreation #MAGA #AI
We LOVE a portmanteau in the corporate world. By Gonzalo López Martí - Creative Director
d expósito & Partners unveils Cultural Dexterity positioning and its forward-thinking discourse for today’s New America.
In a fresh, bold move, d expósito & Partners, LLC today unveiled its differentiated positioning “to help brands reach and conquer the New American Mainstream.” Anchored in its U.S., Hispanic-centric roots, the ad agency’s innovative positioning takes into account the major economic force of the U.S. Hispanic Market — at 62M consumers with a contribution of 3.7 Trillion to the national GDP —, while ambitiously reaching far and beyond to capture a unique space in the minds of consumers and achieve success for brands in the cross-cultural intersections of a new economy.
U.S. immigrant population in 2023 saw largest increase in more than 20 years
The number of immigrants living in the United States increased by roughly 1.6 million people in 2023. That marks the largest single-year increase in the nation’s immigrant population since 2000, according to a Pew Research Center analysis of recently published data from the U.S. Census Bureau.
Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls [REPORT]
Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the moreurgent global issues of our time. While 94% of consumers around the world believe that achieving gender equality holds personal importance to them1 and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue to reverberate around the globe.
The Multicultural dilema
I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and rituals, shaping how individuals identify themselves and relate to their community. Culture influences people’s worldview, communication, and behavior, often passed down through generations. By Xavier Mantilla
Why Joining the Pro-Voting Movement is Good for Your Business
Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: how is your company or agency approaching the topic of voting when it comes to your employees and/or consumers?
the year of impact 2025 MEDIA TRENDS [REPORT]
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
