Agency

Latinos make up the fastest growing share of entrepreneurs in this country, creating new businesses at multiples the rate of other groups, and contributing more than $700 billion in sales to the economy each year.  But, of the approximately 4.65 million Latino-owned businesses (LOBs) in the United States, only three percent of those have scaled; that is, reached $1 million or more in revenue annually.

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

Entravision Communications Corporation and Cisneros Interactive announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings.

In 2020, 77% of people say wellness is very or extremely important to them. Yet, consumers are still hungry for more: Hungry for more wellness—80% of people want to improve their wellness; Hungry and expecting—75% feel brands could do more for their wellness; Hungry and frustrated—only 46% feel that brands take their wellness as a priority.

ThinkNow has been awarded a Bronze 2020 ARF David Ogilvy Award in the Multicultural category for research conducted for the “No One Gets A Diploma Alone” campaign with NGL Collective for the Ad Council.

There is no doubt that 2020 will be the most important year of my life. Between the novel coronavirus, the U.S. Census, social justice and the presidential election, this year has made all of us, collectively, rethink what’s important for our families and in our communities. Perhaps for BIPOC (Black, Indigenous, people of color), 2020 has highlighted the importance of unity, empathy and community because, as diverse groups, we have been disproportionately affected by the pandemic, racism and divisive politics.  By Stacie M. de Armas, SVP of Diverse Consumer Insights and Initiatives, Diversity, Equity & Inclusion Practice, Nielsen

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

Louis Maldonado, Partner and Managing Director at d expósito & Partners, is being recognized by the ANA Educational Foundation (AEF) in its inaugural list of 50 AEF Talent Champions at their ‘Inspire Together’ virtual celebration on December 10th at 6pm. He joins an elite roster of noteworthy individuals representing Fortune 500 companies, including clients, agencies, publishers and other media companies. Of note, DEX is the only Hispanic agency with representation among the 50 honorees.

2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.

Group Nine Media named Sylvia Banderas Coffinet General Manager of Multicultural Brand Partnerships and Marketing. In this new role, Banderas Coffinet will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.

2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual,  production and post-production house memberships are available.

That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising.  By Brian Jacobs – The COG Blog

Advertisers are realizing anew that where their ad appears is just as important as what the ad says.

The events of 2020 have been a catalyst for a focus on humanity over technology

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”

There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason, because in many ways, it doesn’t bode well for external agencies.  By Mark Duval – The Duval Partnership

The next phase of the data game is upon us. Winning will require a new playbook.