Agency

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.

In an industry 4.0-driven future, marginalized groups may continue to face challenges securing opportunities. Through a coalition approach, employers can help disrupt barriers to employment and access untapped talent.

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community.  by Kimberly Aldunate

While most U.S. colleges and universities work toward ensuring their advertising materials reflect the diversity of their student body, it wouldn’t be a stretch to say that many would agree with the 91 percent of U.S. marketers who believe “there is still room for growth.” And marketing professionals aren’t alone.

Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
 

Latinos wield formidable economic clout.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi – Co-President of ALMA

The evolution of media sales to be more consultative is no different. The shift was gradually taking place. Then COVID-19 hit, and salespeople no longer had the option of relying on relationships and expense accounts; they had to bring substantial real-time data and insights-driven solutions to the table or be ignored. They had to prove ROI.

The pandemic has accelerated the death of a once-crucial medium: the TV ad, which had the surreal job of heroizing a product in 60 seconds or less.

When an unprecedented global pandemic forced many countries, cities, states and provinces to take drastic and restrictive social distancing measures, consumers had to hunker down. Like elsewhere in the world, consumers in the U.S. had to quickly adapt to not being able to do the things that were normal aspects of daily life: dining out, catching a ballgame with pals that weren’t cardboard cutouts—even just running out for groceries.

Marketers are poised to take a quantum leap forward in crafting brand experiences. The age of digitalization means business models, industries, and value chains are exposed to perpetual disruption and creative destruction. Whenever a company like Amazon, Tesla, or Netflix redefines a category by raising the bar for customer experience, pressure mounts for every other business to step up and meet the new expectations head-on.

In the age of cultural-messaging, there is no room for error when it comes for brands to recognize and acknowledge Latina-mom-segments based on who they are, even more if they want to engage with them in their own terms. But, are brands culturally engaging with Latina moms?  By Claudio Perez-Korinko

The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.

Consumers today are living in a world of disruption, and it’s becoming harder for CPG advertisers to make meaningful connections with them. To complicate matters, CPG brands know the least about their consumer base given the heavy middleman nature of the industry. With the upcoming holiday season fast-approaching during an already challenging year for advertisers amidst the novel coronavirus (COVID-19) pandemic, now’s the time to close the gap in your customer intelligence.

Three vital aspects for marketers seeking better integrations and partnerships

Influencer marketing has the power to fuel brand buy-in. But its brands that work to progress culture in ways that inspire and contribute to society that endear themselves to pop culture.

Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.

“The Anatomy of a Video Experience: A Multicultural Study” explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers and brands looking to reach receptive audiences and better inform their planning efforts

Amid calls for an end to systemic inequalities, marketing organizations are prioritizing internal efforts to promote inclusion and combat discrimination

Return on Investment (ROI), the holy grail of finance metrics, is often a sign of low sophistication in marketing efforts. In the advertising world, return on ad spend is often referred to as ROI. This usage of ROI is only looking at sales revenue and ad spend, not taking into account the cost of the sale or any other costs beyond advertising spend.