Agency

2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual,  production and post-production house memberships are available.

That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising.  By Brian Jacobs – The COG Blog

Advertisers are realizing anew that where their ad appears is just as important as what the ad says.

The events of 2020 have been a catalyst for a focus on humanity over technology

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”

There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason, because in many ways, it doesn’t bode well for external agencies.  By Mark Duval – The Duval Partnership

The next phase of the data game is upon us. Winning will require a new playbook.

My mother always told me, ‘ponte las pilas’, as a way to encourage me to chase my dreams. She never doubted me because she knew that everything I needed in order to succeed was available to me; that it was a matter of whether or not I was willing to put in the work. Chasing my dreams was never easy, especially when I felt unwanted.  by Jaquelin Bautista

Ralph Paniagua’s Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.

A majority of executive women across a range of industries identified having experienced feelings of inadequacy and self-doubt, or imposter syndrome, at certain points in their careers and say they believe it is commonly experienced by women in corporate America, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.

A study on how the pandemic is affecting the world’s leading brands.

CIVIC (a Seacrest Global Group Company) announced a new cultural insights and strategy venture – CULTIQUE – a boutique offering that crafts bespoke cultural insights for forward-looking businesses.

The experience of the fast movers out of the last recession teaches leaders emerging from this one to take thoughtful actions to balance growth, margins, and optionality.

In looking at how streaming video consumption has grown this year, Easter Sunday stands out as the peak streaming day that Nielsen has ever measured. From there, especially as stay-at-home orders eased and warmer weather came around, total media usage began to normalize. That doesn’t mean, however, that media consumption today looks like what it did before March, especially when you look at the video streaming space. In fact, Brian Fuhrer, SVP, Product Strategy at Nielsen, says the streaming enablement that took place during the stay-at-home periods was like multiple holiday enablement periods all at once.

TIGHT5, a non-profit organization and online community for emerging writers, has launched the first of its online screenwriting competitions, in short-form storytelling, to encourage, enlighten and empower people of color to find and develop their authentic voice.

Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by the Association of Latino Professionals for America (ALPFA) as one of the “50 Most Powerful Latinas 2020.”

At many US consumer-packaged-goods (CPG) companies business has been turned on its head. Even for companies in categories that experienced rapid growth, the past several months have been dizzying.