Agency

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi – Co-President of ALMA

Once upon a time, TV was linear, with a handful of channels, and the standard unit of measurement was the gross rating point (GRP), which dictated advertising costs and set CPMs. The GRP, the only measurement available, reported on age and gender demographic impressions culled from panels. Brands advertising on television relied on it to place their broadcasting spend accordingly.

Covid-19 has changed the developed markets of Europe and the US more quickly and more dramatically than what would have been imaginable during the early weeks of 2020. It has changed how and where people spend their time, what they think and feel, and it has spurred massive shifts in what people buy and how they buy it.

Every night, as 5 full time virtual students/workers get ready to take their car out for a spin, I think the auto industry is really missing the growth of the Hispanic consumer.  I did say 5 adults… 4 cars… one house… and during COVID our cars are our escape strategy.  By Ana Ceppi

A McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society.

Over the past several months, you’ve heard us say over and over: online hate turns into harm in real life. From advocating for the ban of white supremacists on social media platforms, to leading an advertising boycott against Facebook for profiteering off of hate, NHMC is as committed as ever to eliminating hate online. This year we’ve also ramped up our policy work to stop misinformation campaigns and to protect Latinx Digital Rights and the sanctity of our democracy.

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, ‘Critical Thinking.’ Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group

While summer is still winding down, advertisers are shifting focus to executing holiday media plans. This season is typically the most important time of year for many businesses, yet early data expects this year’s retail sales to decline amidst the ongoing upheaval from the novel coronavirus (COVID-19), along with the challenges of digital disruption overall.

Broadcasting & Cable / Multichannel News presented the 2020 Hispanic Television & Video Awards.

INFUSION has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to keep up with increased Client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census which underscore the Multicultural marketing business imperative.

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

Debates over who is Hispanic and who is not have fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. The question surfaced during U.S. presidential debates and the confirmation of Sonia Sotomayor to the U.S. Supreme Court. More recently, it bubbled up after a singer from Spain won the “Best Latin” award at the 2019 Video Music Awards.

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

Five steps to establishing a strategic production-spend management program

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple’s Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.

Hispanics represent 18.5 percent of the population in this country, but just 4 percent of the executive ranks.