Agency

Corporate America has played an important role in the progress of LGBTQ+ rights over the past two decades, with many companies making public gestures of support. Hundreds of major consumer brands have become regular sponsors of annual Pride events. A record 206 major corporations signed an amicus brief in the spring advocating for the Supreme Court’s June 2020 decision protecting LGBTQ+ individuals from workplace discrimination. Companies are also increasingly making business-critical decisions about recruitment practices, employee-resource groups, and marketing that embrace LGBTQ+ rights.

As the pandemic catapults online marketing, B2B brands have an opportunity to advance long-awaited digital objectives

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV).  According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible for the sector’s resilience and was least impacted by COVID-19.

ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today’s dynamically changing world.  Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.

For our recent McKinsey Global Survey on the topic, we approximated inclusion by combin­ing survey respondents’ reported feelings of authenticity, belonging, and comfort participating in the workplace.  Our survey research finds that respondents of all backgrounds encounter barriers to feeling included—and that women, respondents who are ethnic and racial minorities, and those who identify as LGBTQ+ encounter additional challenges.

What do marketers need to focus on in order to regain momentum? We assess how experience, exposure and activation can be optimised.  by Nigel Hollis

COVID-19 continues to take a drastic and broad impact on the global economy and touches everyone on the personal level, impacting their consumption and purchasing habits. On this webinar, we invite Stacie De Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen, as she shares their latest data and insights on patterns of Hispanic’s shopping and media consumption habits during this time.

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

LA-based Acento has added advertising veteran and digital innovator, Vicent Llopis, to its cross-cultural team. In his role as VP/Executive Creative Director, Llopis brings a proven record of fostering innovative thinking, particularly in the digital space with some of the top agencies in the business.  

As the fallout from the coronavirus pandemic comes into sharper focus, the position of the nation’s small businesses appears, overall, to be particularly bleak. By mid-April, according to a report from the Facebook & Small Business Roundtable, about a third had temporarily stopped operating, and by mid-May more than half had laid off or furloughed employees. Our analysis of several surveys of small businesses suggests that before accounting for intervention, 1.4 million to 2.1 million of them (25 to 36 percent) could close permanently as a result of the disruption from just the first four months of the COVID-19 pandemic.

The approaches Aetna, Anheuser-Busch, IBM, and others take to keep their teams’ marketing capabilities sharp

The last few Cog Blog posts have wandered around what the agency of the future might look like post-pandemic, and the degree to which this coming recession will likely reshape the industry, as opposed to simply making it smaller. But what about the tools it will need to work?

Friends of the American Latino Museum (FRIENDS), a national advocacy campaign striving for the creation of a Smithsonian National American Latino Museum, announced that Jorge A. Plasencia as one of the new members of the organization’s board of directors.  

The June 2020 U.S. mid-year forecast is marked by declines in consumer and advertising spend across the board. The COVID pandemic sharply transformed the economic expectations from growth as recently as mid-March to the worst economic decline since the peak of the Great Depression in 1932. That’s according to consensus data as of mid-May tracked by Refinitiv that called for a 5.7% inflation-adjusted decline in economic activity.

Walton Isaacson CEO says a ‘seemingly benign idea’ has turned into ‘a brutal affront to our communities’

Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth.  [A great blueprint for the US Hispanic advertising, marketing, media, public relatins and research Industry]

“Price is what you pay. Value is what you get.” It’s one of Warren Buffet’s most famous quotes. And it goes to the heart of the calculation of return on investment (ROI), which, of course, is at the core of marketing success. Brand storytelling with sight, sound, and motion comes with a growing price. Video production costs run the gamut from very low (user-generated content) to very high (multiday shooting, with expensive talent). To bolster and exceed their ROI goals, marketers need systems and processes that enable their teams and partners to leverage produced assets without friction or slowdowns.

For many, COVID-19 has radically changed the topography of a typical workday.

As a result of the pandemic, B2B marketers are rushing to convert their in-person events into live virtual experiences