Agency

The evolution of media sales to be more consultative is no different. The shift was gradually taking place. Then COVID-19 hit, and salespeople no longer had the option of relying on relationships and expense accounts; they had to bring substantial real-time data and insights-driven solutions to the table or be ignored. They had to prove ROI.

The pandemic has accelerated the death of a once-crucial medium: the TV ad, which had the surreal job of heroizing a product in 60 seconds or less.

When an unprecedented global pandemic forced many countries, cities, states and provinces to take drastic and restrictive social distancing measures, consumers had to hunker down. Like elsewhere in the world, consumers in the U.S. had to quickly adapt to not being able to do the things that were normal aspects of daily life: dining out, catching a ballgame with pals that weren’t cardboard cutouts—even just running out for groceries.

Marketers are poised to take a quantum leap forward in crafting brand experiences. The age of digitalization means business models, industries, and value chains are exposed to perpetual disruption and creative destruction. Whenever a company like Amazon, Tesla, or Netflix redefines a category by raising the bar for customer experience, pressure mounts for every other business to step up and meet the new expectations head-on.

In the age of cultural-messaging, there is no room for error when it comes for brands to recognize and acknowledge Latina-mom-segments based on who they are, even more if they want to engage with them in their own terms. But, are brands culturally engaging with Latina moms?  By Claudio Perez-Korinko

The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.

Consumers today are living in a world of disruption, and it’s becoming harder for CPG advertisers to make meaningful connections with them. To complicate matters, CPG brands know the least about their consumer base given the heavy middleman nature of the industry. With the upcoming holiday season fast-approaching during an already challenging year for advertisers amidst the novel coronavirus (COVID-19) pandemic, now’s the time to close the gap in your customer intelligence.

Three vital aspects for marketers seeking better integrations and partnerships

Influencer marketing has the power to fuel brand buy-in. But its brands that work to progress culture in ways that inspire and contribute to society that endear themselves to pop culture.

Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.

“The Anatomy of a Video Experience: A Multicultural Study” explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers and brands looking to reach receptive audiences and better inform their planning efforts

Amid calls for an end to systemic inequalities, marketing organizations are prioritizing internal efforts to promote inclusion and combat discrimination

Return on Investment (ROI), the holy grail of finance metrics, is often a sign of low sophistication in marketing efforts. In the advertising world, return on ad spend is often referred to as ROI. This usage of ROI is only looking at sales revenue and ad spend, not taking into account the cost of the sale or any other costs beyond advertising spend.

The craft of putting words together in a unique, memorable, and empowering way is not dead (yet); but it’s sadly neglected nowadays.

Through Deloitte’s innovative research, we are examining the current reality of inclusion in the workplace and key challenges that are impeding corporate America’s efforts.

The past several weeks have been some of the most difficult in American history.  By Mario Xavier Carrasco – Co-Founder & Principal / ThinkNow

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

Zoom burnout does not mean spending less time on video calls. It means rethinking the way we show up, interact, and conduct business in a virtual space. We can re-imagine dull, endless team meetings as playful interactions that bring people closer together. It’s time to put more fun into Zoom.  By Rosemary Ravinal – Video Conference Trainer | Presentation Coach | Media Host | Public Speaker

Radio is such a ubiquitous commute companion that when many Americans were asked to work from home earlier this year due to COVID-19, the industry wondered how Americans would listen.

On Sept. 20, 2017, Hurricane Maria made landfall on Puerto Rico, causing widespread devastation.  This disaster not only impacted residents of the island, resulting in increased net out-migration from Puerto Rico to other parts of the United States, but also the quality of data typically used to measure migration patterns.