Agency
Agency Brands Aren’t Dying, and They Still Matter for New Business
Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter? By Mark Duval - The Duval Partnership
2024 Digital Media Trends [REPORT]
This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision.
More than 40% of Total Ad Spending in 2024 will Come from the United States
In just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that value will come from the US market.
Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.
How Agencies Deal with Clients’ CMO Churn
The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection among some major companies to jettison the CMO role altogether and reassign marketing duties puts a significant crimp in agency-client relations and makes it much harder to foster meaningful partnerships.
The Fundamentals of Attention – Wielding context and timeliness to craft attention-grabbing advertising
Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled "Advertising Is Dead. Long Live Advertising." It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to a proliferation of ads across various platforms and industries, prompting concerns about consumer tolerance and ad blindness.
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital media across computer and mobile and connected TV.
“Retrovisiones’ por Pablo Buffagni
"Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por mucho tiempo para Toyota, y el trabajo desarrollado para otras marcas como Dodge, Jeep, Chrysler, Pontiac, Chevrolet, Mitsubishi, Renault y Ford. Mientras escribo estas líneas, estoy esperando por enésima vez que salga del taller mi viejo Jaguar, tapa del libro y mi auto por más de 23 años, famoso porque cuando llegué a USA lo pronunciaba “Shawer” y pensaban que me quería dar una ducha. Por Pablo Buffagni - President / Creative Director - BBQ Agency
Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing
In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.
Five Unstoppable Trends That Will Transform TV Advertising by 2030
When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.
Programmatic Transparency: The $22 Billion Opportunity
By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I'll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are important to your business!
The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision
Under the theme “We Speak Música”, the annual awards show will broadcast live for the second consecutive year on Univision, UNIMÁS y Galavisión and will also be available on ViX for the first time.
Republica Havas refreshes Brand to accentuate accelerated growth…..
Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory.
INTER&CO announces new U.S. Chief Marketing Officer
Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point.
Why Businesses Should Be Thinking About Measurement First
Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the marketing maxim, "You can't manage what you can't measure."
How Hispanic Americans Get Their News [REPORT]
Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally.
Spanish Broadcasting System to receive Multimillion Dollar settlement from Voz Media
Spanish Broadcasting System, Inc. ("SBS" or "the Company") (OTC Pink: SBSAA) announced that it had reached a multimillion dollar out-of-court settlement with VOZ Media regarding VOZ's default of its $64 Million acquisition of the SBS Mega TV division.
Lights, Camera, Action! [REPORT]
Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.
2023 State of Hispanic Homeownership [REPORT]
In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest barriers to homeownership growth last year, resiliency remained. Hispanic homebuyers were willing to relocate to more affordable areas, utilized co-borrowers in their financing, and took advantage of local and specialized programs to make homeownership possible.
Retail Industry Continues to be Largest Private-Sector Employer [REPORT]
The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the U.S. Retail Industry examines the direct, indirect and induced contribution of the retail industry to the U.S. economy.
