Agency

Cacique Inc. announced it has named award-winning agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique’s lead agency driving overall brand strategy, creative development across all media channels & social media. The agency’s work on behalf of the brand is expected to begin immediately.

Nielsen and Entravision announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint.

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.

The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.

South Korean filmmaker Bong Joon Ho—who took the stage as a winner four times for the film Parasite—earned the most time on screen during Sunday night’s telecast of the Academy Awards, according to data from Hive’s Celebrity Model. The remainder of the top 10 consisted of winners (Joaquin Phoenix, Brad Pitt, Laura Dern), presenters (Steve Martin, Chris Rock, Kristin Wiig, Maya Rudolph), and some celebs wearing multiple hats (Elton John as a winner and performer; Taika Waititi as a winner and presenter).

It’s no secret that marketing has undergone a massive transformation in recent years. Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.

I really wonder about the long-term effectiveness of Burger King’s promotions, including the famous Whopper Detour promotion. I don’t care that Detour won the Titanium Grand Prix at Cannes, I cannot help but feel that this sort of marketing is a recipe for weakness, not strength.  by Nigel Hollis

Employers in the United States are increasingly in pursuit of workers who are adept in social skills, like negotiation and persuasion, and have a strong grounding in fundamental skills, such as critical thinking and writing. In the past nearly four decades, employment in the U.S. has expanded most rapidly in jobs in which these skill sets are most valued. Jobs attaching greater importance to analytical skills, such as science, mathematics and programming, are also hiring workers at a brisk pace.

By Gonzalo López Martí  – Creative director, etc. /  lmmiami.com

• “Low-hanging fruit.”
• “Where the rubber meets the road.”
• Corporate clichés come in all shapes and sizes.

Millions of years of evolution have shaped our brains, with nature selecting for many adaptive and energy-saving, if imperfect, shortcuts. Some are easy to spot—for example, how we systematically fall for optical illusions and how our loss-aversion reflex biases our choices. Other ancient shortcuts trip us up in subtler, more personal ways.

Amidst a decline in CMO tenure, companies weigh promoting from within or hiring from outside the organization

Direct-to-consumer (DTC) and startup brands have been eating away at the margins of long-established legacy brands for years. From belts to booze to Keto snacks, no industry sector is safe from the onslaught, which is just beginning.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers. AI isn’t just about making jobs seamless but enabling the right message to find the right person at precisely the right time — while also making the process of purchasing, learning, or engaging online and offline a lot easier.

Change the Ref, in partnership with Alma, is trying to bring attention to who is actually behind these Instagram posts and start a conversation about the need for stricter regulations on social media for firearm manufacturers.

ThinkNow announced the relaunch of their proprietary audience planning and segmentation tool, ThinkNow ConneKt. The reimagined platform features an enhanced user experience for brand marketers and agencies seeking the best in multicultural research and technology on-demand.  

MAMAS 411 – PODCAST: Claudia Romo Edelman de We Are All Human, líder en temas de diversidad, inclusión y equidad

Having worked in General Market and Hispanic advertising agencies, and now placing top talent in both for the past twelve years, my experience has taught me a lot about the Hispanic advertising world.  It’s twice as hard to be a Hispanic advertising professional as it is to be a General Market agency person.  By Tony Stanol, President of Global Recruiters of Sarasota

As companies look to improve their multicultural marketing in 2020 and beyond, it’s time to bring new depth to the conversation and address colorism.

Black adults are more likely than other groups to see their race or ethnicity as central to their identityBlack History Month, which is celebrated every year in February, honors the achievements of black Americans throughout history. It’s also a time to reflect on larger themes of identity and community. Findings from Pew Research Center surveys conducted in recent years show that most black adults feel that they are part of a broader black community in the United States and see their race as important to how they think of themselves.