Agency

As the nation prepares to ring in the new year, the U.S. Census Bureau projects the U.S. population will be 330,222,422 on Jan. 1, 2020. This represents an increase of 1,991,085, or 0.61%, from New Year’s Day 2019. Since Census Day (April 1) 2010, the population has grown by 21,476,884 or 6.96%.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

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U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.

With Christmas less than a week away, retailers are getting ready to close the books on a solid holiday season. Several factors at play could affect the final results.

Throughout the last 30 years, teen girls have grown up watching adults play high school students in films and on TV. But the tide is turning, and teen girls are seeing a more authentic depiction of themselves on their screens. Indeed, the rise of teen artists like Billie Eilish and Hunter Schafer is challenging traditional norms of what it means to be a teen girl in America. Along those same lines, teen activists such as Greta Thunberg and Emma González are leading social change and inspiring this younger generation to make a difference in the world as activists.

On this episode of LATiNAS — host Tinabeth Piña sits down with Natalia Ortiz from the Center for Racial Justice in Education. Marlene Peralta meets Danielle Levine, CEO & Co-Founder of Spiritú – the seasonal box of beauty and lifestyle products. Judith Escalona meets the Latinas behind the Smithsonian Institution and Elena Romero gets the 411 from Dr. Mariely Fernandez about kids, exercise an obesity!

According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020, with web and mobile development being its top area for hiring. In addition, 69 percent of employers plan to increase the number of freelancers they use.

THEMA America, a Canal+ group company, launched Kanal D Drama, a global network born from a strategic alliance between THEMA and Kanal D International, the leading exporter of Turkish dramas worldwide.

When we reflect back to 2010 the world looked very different from what it does today, almost ten years later. We have seen more technological and cultural shifts in this decade than any that came before. The world seemed to move so fast around us, and diversity quickly became the buzzword of the decade. Let’s take a look at how diverse voices found their way into the spotlight in 2010 and how these same voices are going to continue to catapult us into the new decade of diversity, inclusion, and equity.

Founded at the crossroads of cultures, SouthNorte Beer Co. revealed that it has secured new investment to drive company growth led by advertising executive and founding partner, John Gallegos, who has increased his investment in the brand to further accelerate the company’s marketing efforts, expansion into new territories and exploration of new partners throughout the country. This influx of funding positions Gallegos as the majority owner of SouthNorte, with Coronado Brewing Company offering continued operational support with a minority stake in the company.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.

Hispanic ad dollars are only 6% of the total U.S. ad spend, yet Hispanics comprise over 19% of the total population. This represents a significant discrepancy and a missed opportunity for brands and marketers.  by Karla Fernandez Parker

We have the key to the city–or 50 cities, to be exact. For the 2020 Surge Cities index, Inc. and innovation policy company Startup Genome analyzed troves of data on seven essential indicators–such as early-stage funding and job creation–to determine the 50 best areas for startup growth. In the following dispatches, you’ll find a road map for turning forgotten ZIP codes into boomtowns–or simply for answering the age-old question: Where should you go next? From Charleston to Chattanooga, the answers may surprise you.

As America marches steadily toward a majority-minority population, culture and authenticity will play larger roles in how products and services are developed and marketed. Authenticity influences culture, but data suggests that it is not a key driver of brand choice.  by Mario Carrasco – Think Now

Thanks to a strong labor market, US consumers are feeling good about the economy. Unemployment is at a historical low, wages are rising at their fastest rate since the onset of the recession, and consumption continues to grow at a steady clip.

A long time ago and far, far away (but admittedly not in a different galaxy) I saw a print ad. It showed a car and compared its performance to other makes. I still remember that print ad. It was visually boring, but I have a sneaking suspicion that the memory of it is one of the reasons I now drive a Subaru nearly 20 years later.  by Nigel Hollis

LBI Media, Inc.  announced two senior leadership appointments. Ivan Stoilkovich has been appointed Executive Vice President of Television Programming and Jason Hall has been appointed to Executive Vice President of Advertising Sales, both effective immediately.

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQB: SBSAA) announced that in connection with its planned recapitalization, SBS has received a letter from a recognized multinational financial services broadcast lender stating that it is highly confident of its ability to arrange secured debt financing for SBS in an amount of $300 million. The debt financing will carve out certain non-core real estate and broadcast station assets so that, in connection with the recapitalization, SBS will be positioned to obtain a separate and incremental first lien asset-based financing facility.

For marketers eager to reach generation Alpha, the story is instructive. Born — and yet-to-be born — between 2010 and 2025, Alphas are conditioned to an always-on society and the ongoing screenification of culture. Dubbed Alphas by Australian social scientist Mark McCrindle, this is the first generation entirely born in the 21st century — “alpha” is the first letter of the Greek alphabet — and Alphas probably knew their way around an iPad before they learned how to walk. Mostly the progeny of tech-savvy millennials, they live in a digital second skin and take for granted a connected world in which they have 24-7 access to a constant flow of information. Equally important — even though they’re barely old enough to cross the street unaccompanied — they have an adult-sized influence on their household’s purchasing behavior.