Agency

I always used to say that the people that created a great TV ad got fed up with seeing it long before its intended audience did. After all marketers and agency team see the content on a regular basis, normal people do not. But, on reflection, this problem applies all aspects of marketing activity. Maybe all marketers should remember the adage, ‘If it isn’t broken, don’t fix it’.  by Nigel Hollis

In-house creative teams at advertisers may play a bigger role in Super Bowl advertising this year.  Procter & Gamble will air a pregame spot for its Secret brand on Super Bowl Sunday that was conceptualized, written and cast by its in-house creative team. The in-house team also had a hand in the editing, graphic design and revisions of the spot.

While counter to historical trends, the shift isn’t surprising. The Latinx community represents nearly one-fifth of the U.S. population, and the U.S. Census projects that to double to 109 million over the next 40 years. And as a result, the Latinx community is playing an increasing role in defining what it means to be American—including what Americans eat and drink during major events like the Super Bowl.

Latinx founders are the fastest-growing group of entrepreneurs in America–but their businesses are struggling to scale.

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments.  

Millennials are the most attractive target for marketers. That is why companies spend five times as much trying to reach them than on Baby Boomers, even though Boomers control 70% of all disposable income. Millennials, goes the argument, are critical for a brand success in the long run. Get them when they are young, and they’ll stay with you for a lifetime (an overly optimistic, wishful thinking about the ficklest generation ever).

It is fascinating how some people have the great skill of looking at the same information that everybody else is seeing, with a completely different perspective. I work in advertising so this is the norm, but in some other industry sectors, such as finance, this might not be the rule. That is why Dr. Bob Froehlich’s presentation at the Executives’ Club of Chicago’s Annual Economic Outlook Luncheon blew my mind. His take on some very important topics, such as diversity, the American Dream and social media, are quite provocative. Here are the four very important “landmarks” that he thinks will impact – better saying it is already impacting – the American economy in the next couple of year.  By Carla Eboli

Given all the hoopla about virtual assistants it seems so yesterday to be talking about the importance of visual impressions in marketing, but not everyone has a virtual assistant, and even fewer use them to make purchases on a regular basis. Most purchases are still made in a physical environment and marketers still need to make sure people recognize and respond to their brand in that context.  by Nigel Hollis

In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data. It also updated its comprehensive segmentation analysis highlighting the who, what, where, when, and how by device in order to continue exploring the nuances that exist within the video ecosystem.

2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches.

TurboTax announced the launch of its Latino integrated marketing campaign for tax year 2019. Seeking to empower and educate Latinos nationwide through outreach efforts

El Círculo Creativo USA  expands its regional leadership for the organization announcing the following Creative Executives for the 2020-2022 season

The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it.  Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.

By Gonzalo López Martí  – Creative director, etc / lmmiami.com/

• The cliché is true: calling a phone a “phone” is a misnomer in 2020.
• It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Which is most important for organizations trying to come up with the next breakthrough: having a culture of innovation or establishing a separate structure devoted to innovation?  By Ralph de la Vega – Former Vice Chairman – AT&T Inc

Brands have never been more important than they are today. Consequently, brands are under more pressure than ever before. Age, religion, and geography are boundaries that no longer hold a monopoly over defining communities — brands have risen into that echelon to play the role of uniter.

Do brands care enough about fraud?  Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

In a new report by KPMG, we look at how AI is being implemented across five industries: healthcare, financial services, transportation, technology and retail. It shows that while there is some variation in AI adoption across industries, there is also a depth of engagement that is highly encouraging.

H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.

In her book, Medical Bondage, Queens College, CUNY professor Deidre Cooper Owens moves between southern plantations and northern urban centers to reveal how nineteenth-century American ideas about race, health, and status influenced doctor-patient relationships in sites of healing like slave cabins, medical colleges, and hospitals. It also retells the story of black enslaved women and of Irish immigrant women from the perspective of these exploited groups and thus restores for us a picture of their lives.