Agency

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Type the phrase “Can I get Coronavirus from… ” into a search engine and the window will auto-complete your question with an array of options ranging from the straightforward to the seemingly ridiculous. In the current environment, where facts can be fluid and there is an expanding list of information sources that consumers turn to, there’s bound to be uncertainty and uncertain behavior associated with this global health emergency.

Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19). Among those who are aware, 69% (equivalent to 64% of all Americans) are at least somewhat concerned about the illness’s potential impact on themselves or their familie

Univision Communications Inc. announced its appointment of Ron Estrada as Senior Vice President, Head of Government Relations and Corporate Social Responsibility, following the departure of Jessica Herrera-Flanigan, who has been leading those efforts for the company.

In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect has been named public relations AOR after an internal review.

Advertising has never been a particularly admired profession. Indeed, some would say it isn’t a profession at all. We’re not doctors or teachers; we’re not even lawyers or accountants. We don’t make or do anything of any great practical use to humanity. We help people sell stuff.

“Ideas and numbers” have always had an uneasy alliance in marketing. To creative directors, designers, and copywriters, creativity is an instinctual process of building emotional bonds with consumers. Bring in too much quantitative analysis and the magic dies.

As technology consumers we make tradeoffs.

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

What does “modern marketing” mean to you? We can all probably think of a clever digital campaign, an innovative app, or some inspired creative work shared across multiple channels.

I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds what is the typical response? Make shorter ads. Maybe instead advertisers ought to invest more time and effort into creating better ads?  by Nigel Hollis

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

At least 32 states now have programs in place designed to appeal to brands eager to reduce the costs of producing their ads

Entravision Communications Corporation announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.

Rogers & Cowan PMK announced that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead.

Last week, we witnessed many wild twists and turns in the democratic primary race, resulting in what was seen as victories to some and disappointments to others. A lead theme heading into Super Tuesday was the public’s reaction to Mike Bloomberg and his alleged attempt to buy his way into the presidential election, where everyone focused on the $500+ million spent to pitch his candidacy to the nation. His opponents grabbed onto that point to remind the world of his billionaire status and effectively position him as a Republican in Democrat’s clothing. His lackluster debate performances did little, if anything, to build his case, let alone refute his opponents’ accusations and attacks, but he did remind the world of something very critical: when done well, advertising works! He went from not being in the game to polling as the #2 candidate behind Bernie leading up to the Nevada debate and primary, doing so in just 13 weeks!   By Louis Maldonado

Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.

The consumer is constantly changing, and companies need to adapt and change quickly in order to keep up — or, even better, retailers can be proactive and get ahead of the curve.

Why a focus on what’s been accomplished is a more effective way to measure PR’s performance?

Marketers must work much more closely with academia to develop the kind of data and analytics talent that will be needed to fuel business growth and meet the challenges of a future, data-intense industry.