Corporate America needs to awaken to the challenges faced by black professionals, according to a new study published by nonprofit think tank the Center for Talent Innovation (CTI). In the workplace, black professionals are more likely to encounter prejudice and microaggressions than any other racial or ethnic group. They are less likely than their white counterparts to have access to senior leaders and to have support from their managers.
Agency
Being Black in Corporate America
Agencies’ Top Three Strategic Challenges — and Two Solutions
Strategy consultants find and implement pathways for “sustainably improved performance” for their clients. I’ve worked with agencies and brands to navigate the correct pathways for improved performance for the past 30 years. And when you work in many similar situations over several years, you perceive the broad patterns that affect all players.
How Brands Can Leverage Celebrity Influencers
Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music, or other fields of talent. They have fan bases across all age groups, income levels, geographic locations, and a varied general public. Internet celebrities, on the other hand, built their presence through non-traditional media channels such as social media, blogs, vlogs, and other internet-based platforms. They have subscribers on various platforms including YouTube, Instagram, Facebook, and Twitch TV; reaching niche audiences who have specific interests.
2020 Media Trends & Predictions: the digital paradox
What does 2020 look like for the media industry? Kantar’s experts around the world have identified 12 trends and changes that are poised to impact the media industry landscape in the coming year. Our aim is to help marketers navigate today’s ‘digital paradox’ with confidence. by Guest Contributor Jane Ostler – Global Head of Media, Insights / Kantar
The 2020 Olympics Are a Huge Moment for Women — Here’s Why
It’s about time women were portrayed in media accurately. When it comes to sports, there is a misconception that women’s sports aren’t popular. This isn’t actually true: Female athletes just aren’t getting the attention they deserve from the media — which are two different notions.
ViacomCBS announces completion of the Merger of CBS and Viacom
ViacomCBS Inc.announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia.
What Makes You “Multicultural”
You’ve heard about multicultural societies and groups, but have you thought about multicultural individuals and what they bring to organizations? Multicultural individuals — such as Chinese-Canadians, Turkish-Germans, or Arab-Americans — commonly think, perceive, behave, and respond to global workplace issues in more complex ways than monocultural individuals.
With No Opposition, FCC OK’s Univision Radio Mexi-Plan
In mid-April, it became known that Univision Communications wants the FCC’s approval to have one of its many wholly owned subsidiaries take on direct ownership of Univision Radio. The subsidiary is based in Mexico, and as such a foreign ownership ruling has been requested of the Commission.
This Year Next Year: U.S. Media Forecasts [REPORT]
U.S. advertising will grow +6.2% in 2019 to $244 billion. This will mark a fourth consecutive year of solid mid-single-digit growth for the industry on an underlying basis. Taking out directories and direct mail makes the health of the industry look even stronger, with a +7.6% underlying growth rate for 2019, although including political advertising in all years brings growth down a few notches to +3.8% all in. However we look at it, growth has been robust relative to the general economy, which is generally decelerating on an underlying basis.
Programmatic adspend to exceed US$100bn for the first time in 2019
In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100bn for the first time in 2019, reaching US$106bn by the end of the year, and will rise to US$127bn in 2020 and US$147bn in 2021, when 72% of digital media will be programmatic.
“PERSONALIZATION” voted 2019 ANA Marketing Workd of the Year
The ANA’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target.
La Rubia Blonde Ale says “Bievenidos Al Nuevo Latin Flavor”
Craft Brew Alliance, Inc. announced the launch of La Rubia Blonde Ale in New York and Connecticut. The expansion builds on La Rubia’s robust double-digit growth to date and will be focused on connecting the beer’s easy-drinking style and authentic brand story rooted in family with Hispanic consumers in key markets.
Appealing to Millennial Values
Lynn Blashford, marketing VP at hamburger restaurant chain White Castle, doesn’t target customers according to their age. Nonetheless, Blashford is keenly aware of millennials’ craving for authenticity. “They have an appreciation for nostalgia when the story is authentic, and that works to our advantage because we have a heritage that goes back 98 years,” she says.
Media Trends & Predictions 2020 [REPORT]
There has never been a more exciting time in media. As we enter 2020, change in the media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape our industry.
Alfaro named EVP Managing Partner of 305 Worldwide
Horizon Media announced that it has hired Sandra Alfaro as EVP Managing Partner of 305 Worldwide, effective immediately. Alfaro joins the Horizon team to lead 305 Worldwide, Horizon’s recently launched full-service multicultural agency with Armando Christian Pérez, aka Pitbull, the GRAMMY© Award-winning artist, entrepreneur, motivational speaker and education advocate, as its Chief Creative Officer.
Richards/Lerma named Agency of The Year by FICE
The Ibero-American Creativity & Strategy Festival (FICE) has named Richards/Lerma its 2019 Independent Agency of the Year in the USA Hispanic and Multicultural category. The recognition celebrates Richards / Lerma’s work creating disruptive and impactful content for a diverse, multicultural America.
Meth: South Dakota is on it.
By Gonzalo López Martí – Creative director, etc. / lmmiami.com/
- A few weeks back, South Dakota state authorities launched a series of PSAs under the tagline “Meth. We’re on it”.
- Next thing you know, a nationwide burst of social and traditional media handwringing ensued.
- The campaign was lavished with self-righteous outrage and condescending criticism.
It’s a Two-Way Street
Being a two-way feedback exchange between a committed client and an active agency, the agency evaluation process could be better described as a relationship evaluation. And while much has been written about agency evaluations from the client’s perspective, there’s been little coverage of the agency’s side and its specific practices and behaviors.
How the right data can help you to break out of the digital cult
Some of my colleagues expressed concern over last week’s post which likened online advertising to a cult. But what else do you call the unthinking faith that many marketers have in the power of digital advertising? Sadly, data has a lot to do with reinforcing that faith, but the right data can also help marketers break out of the cult. by Nigel Hollis
