Agency
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming.
Marketers Need a Sharper Antenna for Programmatic Advertising
Forty-four thousand websites. That's the number of sites media buyers use in their programmatic ad buying, according to the "ANA Programmatic Media Supply Chain Transparency Study." Talk about overkill. The report, which was released in December 2023, says that marketers should tap between 75 and 100 trusted programmatic media sellers who in turn can provide access to thousands of websites to optimize their investments. So why such a disconnect?
Attention beyond views for creative effectiveness
The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with how attention is being measured.
How Does Diversity in Social Networks Impact Survey Response?
There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.
Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime
Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime.
Hispanic Leaders Believe GenAI Will Have Positive Impact, but Concerns Remain
While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts.
Latinos’ Views on the Migrant Situation at the U.S.-Mexico Border [REPORT]
A majority of U.S. Hispanics (75%) describe the recent increase in the number of migrants seeking to enter the United States at its border with Mexico as a major problem or a crisis. A majority (74%) are also critical of the way the U.S. government is handling the situation at the southern border.
SBS Entertainment, LA Musica and Mega 97.9 announce live Regional Mexican Music concert: MEGABASH MX
SBS Entertainment (SBSE), La Musica and Mega 97.9 FM La Mega unveiled today its Mexican live music concert brand, Mega Bash MX, featuring the biggest names in Regional Mexican music. The event is scheduled to take place on Friday, June 21st at the UBS Arena in Belmont Park, New York featuring Banda MS, Luis R. Conriquez, Grupo Marca Registrada, Majo Aguilar and Tony Aguirre.
UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS
I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries. By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.
Americans’ Top Policy Priority for 2024: Strengthening the Economy [REPORT]
As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year.
How audience measurement innovation benefits the media industry
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. They also present opportunities for both buyers and sellers to better understand how content—and ads—are performing.
Republica Havas Takes Home Eight 2023-2024 American Advertising Federation ADDY Awards
Republica Havas has earned eight 2023-2024 ADDY Awards – four Gold, one Silver, one Best of Show and two Best Of – from the Miami Chapter of the American Advertising Federation (AAF) for outstanding creative work across four leading campaigns for four key clients.
Felipe Díaz-Arango named Head of Strategy at PACO Collective
PACO Collective announced hiring Felipe Díaz-Arango as the new Head of Strategy, bringing over a decade of diverse agency experience to the role.
Latinas lead the grocery shopping charge all week, but guess what? Weekends are their time to shine! [REPORT]
Explore the unique shopping habits of Hispanic families! Understanding these nuances is crucial for businesses looking to engage effectively with the diverse #HispanicMarket.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
An update on US consumer sentiment: Consumers see a brighter future ahead
In February, concerns about inflation decreased slightly from the previous quarter, which helped consumer optimism about the US economy reach its highest level in almost two years. Although US consumers felt less pressure to save for an eventual rainy day, 20 percent were still pessimistic about the economy—but this represented the lowest reported pessimism rate since June of 2022 (although consumers were still more pessimistic than they were at the beginning of the COVID-19 pandemic).
How Brands Can Capture Attention in 2024
Today, attention is not merely a fleeting commodity but the precursor to meaningful engagement and brand resonance. Beyond the immediate goal of stealing eyes or ears, attention serves as the gateway to forging a connection between a brand and its audience.
got press? Let great advertising do the talking
If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever. By Roxana Lissa
Your Gray Matters Mentorship
Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere in the world to create it. Naturally, the company hired consultants to help us form the company. One of the consultants asked the group “what are you most proud of?”. Predictably, lots of children mentioned, a couple of offbeat answers (e.g., jumping from a plane) but I was the only one who answered that what made me prouder is that out of the hundreds who had worked with me in different countries, about 20 or had gotten VP, GM and, now, even a CEO job in ad agencies. By Marcelo Salup
