Agency

Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU’s College of Business.

At this year’s Cannes Lions, Peter Field’s analysis of entrants into the UK’s IPA awards declared a crisis in creative effectiveness, blaming organisational short-termism for the decline. At Kantar we have long championed the role of creativity in driving brand predisposition, that if converted into action, delivers short term sales and longer-term equity. So, if award-winning ads are becoming less effective, how can we help restore them to their former strong effectiveness?  by Daren Poole – Global Head of Creative / Kantar

When her time as a senior policy adviser in the Obama White House was coming to an end, Dr. Knatokie Ford had one question guiding her next move: How do we ensure that no matter who occupies the building next, the work will continue?  It was with that question in mind that Ford, who holds a doctorate in experimental pathology from Harvard, joined the #SeeHer initiative as an adviser on STEM and entertainment engagement. Ford’s work in diversity and inclusion in STEM (science, technology, engineering, and mathematics) and her passion for the power of storytelling serve as the foundation for Fly Sci Enterprise, the company she founded to help leverage entertainment media to enact social change.

Marketers continue to be very focused on achieving greater effectiveness, more dynamic delivery, and better use of content. However, truly unlocking growth requires a broader mindset that addresses the entire customer lifecycle and the corresponding organizational support to make it a reality, including decision-making authority, budget alignment, and overall cross-functional empowerment.

The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.

At this year’s Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in an age of constant digital disruption?

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

Tony Nieves, MARCA President and co-founder, announced that Charles Neugebauer has been named VP, Executive Director of Strategic Services.

Earlier this year the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry.  By Bill Duggan

Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers.

Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. A central repository of the most critical indicators of your business’ health helps inform strategy and tactics, and it lets the C-suite make adjustments that can steer the company on a better course.

Consumers are somewhat optimistic about holiday shopping this year with 86% telling us they will spend the same or more this holiday as they did in 2018. On average, they will spend $1,284 on gifts, travel and entertainment, a modest increase of 2.7% over last year.

The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.

Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.

Get the highlights from industry leaders in one minute at day two of the 2019 ANA Masters of Marketing Conference.

Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn.

For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound counter-intuitive: small da

With a growing population and a strong attachment to their roots, Hispanics are asserting their cultural influence and carving a space for themselves in the U.S. For many years, advertisers were given a binary choice on how to best reach Hispanic audiences. Either you reach them culturally through Spanish language media or pray that your general market message resonates enough to engage them through traditional media outlets.  By Mike Reid / Pandora