Agency

GroupM and eight of the industry’s media, technology and publishing organizations announced the formation of the New Majority Ready™ Coalition. Led by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, the coalition’s aim is to help brands better adapt to the changing U.S. demographics and assist in developing their audience planning and media strategies accordingly.

Members of Congress and technology leaders are rated lower in empathy, transparency and ethics; public gives higher scores to military leaders, public school principals and police officers

Robyn Loube,has been named Vice President of East Coast Operations for Sensis. Loube will oversee Sensis offices in DC, Atlanta, and Little Rock

If you don’t have access to all the data you need to create actionable insights, you’re not alone. Only eight percent or less of marketers think they have all the data they need. That’s according to our latest study, Getting Media Right: Marketing in Motion, which highlights that advertisers are struggling to use data to effectively guide media investments.  by Aaron Ethan Peterson – Senior Director, Marketing / Kantar

The consumer journey, or path to purchase, finds a logical end at the purchase point. But where does the journey begin? Unlike in times past, the start was pretty easy to pinpoint. While it starts where consumers learn about products, the ways in which we learn about products are far more varied, ranging from advertising, the recommendations of friends, family and online communities, as well as our own research.

Rigid corporate cultures do not inspire anybody to think creatively and come up with novel solutions to everyday problems. Millennials get far more accomplished when formalities and hierarchies are stripped away. The new, modern leader has to be approachable and expect to be treated the same as every other individual in the organization, this is an essential element to workplace relationship formation.  by Kristien Turner – Head of Digital Financial Literacy | Corporate Partnerships

As high school students return to school, they may see the benefits of new state laws across the country that require curriculums to offer a class about personal finance. This is great news for young adults as 76% of recent high school graduates agree it should be required, according to a national survey by Experian.

A new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies. CIIM™ evaluates advertising creative in various categories and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.

The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.

NewSchools Venture Fund released a new report, Talented, Passionate and Underrepresented: Investing in Latino Edupreneurs. Informed by a combination of qualitative and quantitative research, the goal of the report is to better understand the reasons why there are so few Latino education innovators, and what education philanthropies can do to better support them.

More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.

The U.S. Hispanic population is diverse. These nearly 60 million individuals trace their heritage to Spanish-speaking countries in Latin America and to Spain, each with distinct demographic and economic profiles. But as migration patterns from Latin America change, the origins of U.S. Hispanics are beginning to shift. Here are key facts about how the U.S. Hispanic origin groups are changing and how they differ from one another.

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 214 notable, publicly-disclosed marketing leadership moves in the first half of 2019.

Nuestra Vision, a Spanish language TV network who offers 100% Mexican premium programming to Mexican, Mexican-American and Hispanic audiences living in the US, continues to expand its reach through the release of its free digital mobile app for iOS and Android devices.

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• If you read my columns frequently, you already know that intellectual property is one of my obsessions.
• I am a staunch defender of private property, intellectual or otherwise.
• However, I tend to believe that originality is overrated.

Entravision Communications Corporation announced the appointment of Erin Voden as Senior Vice President of Integrated Marketing Solutions for its Washington, D.C. market, effective immediately.

Most CMOs are familiar with the “language of the C-suite.” Tasked with more responsibility for the entire company, CMOs and marketers have learned that words that are appropriate to use with their peers and other marketers — clicks, views, opens, downloads — don’t work in the C-suite. That’s where being able to effectively communicate using words and phrases such as “profit and loss” (P&L), “return on investment” (ROI), and other finance-related lingo is the cost of entry.

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising.

The retail experience of the future is personalized, but what actually resonates with consumers? How can retailers deliver personalized experiences at scale? In this episode, research experts Joe Beier and Rachel Bonsignore from research firm GfK share insights from their latest study.

The demographic profile of women who give birth in the United States is changing. This is due in part to shifting immigration patterns, but also to notable changes in birth rates among some groups, according to a Pew Research Center analysis of newly released data from the National Center for Health Statistics.