Agency

The U.S. Hispanic population has grown by 83% since 2000, making it the second-fastest growth segment according to a Claritas Report, The Hispanic American Market Report. That means that almost one in five Americans are Hispanic.  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the U.S. when it comes to LGBT rights, especially in the recognition of same-sex relationships.  By David R. Morse, CEO & President of New American Dimensions, Susanna Fránek, Cultural Anthropologist, Ethnologix, and Gerardo Gallart, CEO of La Fábrica de BTL

If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your strategy. That’s because today, more people than ever are interested in trying something they’ve never tried before.

Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latinx millennials (22-37 year-olds), according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started out in this racket, mid 90s, TV reigned supreme.
• It still does to some extent.
• But the monarch is shedding its cloth

Univision Communications has confirmed that its Board of Directors is reviewing strategic options for the company.

Marketers need to keep their skills sharp and relevant in the ever-evolving digital age

Casanova//McCann announced that it was the most awarded Hispanic advertising agency at the 2019 Cannes Lions International Festival of Creativity. This is the second consecutive year that Casanova//McCann has earned this recognition.

Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.

Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.

NGL Collective, the independent Latinx media and entertainment company co-founded by actor, John Leguizamo, announced its acquisition of Hispanicize Media Group (HMG), producers of Hispanicize, the largest and most iconic event of its kind which features a roster of top Latinx celebrities and influencers each year, owned and operated digital properties and proprietary social AI technology.  NGL Collective’s acquisition of HMG rounds out NGL’s robust cross-platform Latinx offering spanning media, production, social and live events delivering advertisers the most comprehensive set of Latinx marketing tools in the industry.

Pluto TV announced the launch of Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels. The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.

Businesses of every kind must prepare for the “consumer factor” — taking into account a customer’s values when addressing issues such as the #MeToo movement, security breaches, racial discrimination, and a whole host of other concerns that have become all too common in today’s business climate.

Businesses are failing to lock in long-term growth, according to new research from Kantar.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

It’s time for women and girls to get the attention they deserve — especially when it comes to female athletes. When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never. SeeHer, a movement to increase accurate portrayals of women and girls in advertising and programming, is changing this.

To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.

Consumers’ choices in term of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy

Univision announced that Julissa Bonfante has been promoted to vice president, Content Publicity, effective immediately. Bonfante, who has been serving as director of corporate communications since 2016, will continue to be based in Miami and will report to Rosemary Mercedes, executive vice president and chief communications officer of Univision.