Agency

Even with all the tools and analytics most marketers now have at their fingertips, measuring brand affinity will always be an imperfect science because marketers really only get a complete understanding of a consumer’s mind at the point of sale.

​Disruption is driving economic growth and opportunity—and unsettling younger workers. Deloitte’s 2019 survey shows millennials and Gen Zs are increasingly pessimistic and mistrustful of both their careers and the world around them.

Accenture launched Marketing Disrupted, a seven-episode podcast series focusing on key themes and challenges that chief marketing officers (CMOs) face in this age of digital disruption.
Through interviews with forward-thinking CMOs and other leaders, the series highlights the explosive pace of technology and its impact on the challenges of today’s CMO.

By Gonzalo López Martí – Creative director, etc – MMiami.com

“It’s Colombia, not Columbia.”

I’ve noticed that some politicians who have thrown their hat in the presidential primary race as of late suffer from one of the oldest problems in the marketing playbook: a lack of brand name recognition.

The first national network of independent, inclusive public relations and marketing firms launches today aiming to change the way the industry communicates to, for and with multicultural and LGBTQ communities.

A couple of weeks ago I came across an article titled “The Death Of Brand Loyalty”. The author argues that because of a generational shift the concept of loyalty has lost relevance and nowadays it’s all about constant change. But is that really true?  by Dr Susanne O’Gorman – Insights Division / Kantar – Global Head of Customer Experience

Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.

The past decade has seen rapid transformation in the role and purview of the chief marketing officer. Several dynamics have triggered this shift, including mounting-yet-fluid expectations from the CEO and the digitization of everything, which demands brands now provide a seemingly 24/7 omnipresence. In short: a tough job has gotten tougher.

Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly confident they will be able to reach their customer engagement and revenue goals.

The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” The list is a solid articulation of the top problems online advertisers face today.

The number of Mexican unauthorized immigrants in the United States declined so sharply over the past decade that they no longer are the majority of those living in the country illegally, according to new Pew Research Center estimates based on government data. In 2017, there were 10.5 million unauthorized immigrants in the U.S., including 4.9 million Mexicans.

A new poll released this week by Marketplace® and Edison Research indicates fewer Americans describe themselves as anxious about their financial situation than they have in the past four years. And while fewer people are losing sleep over concerns about their personal financial situation, the Economic Anxiety Index® score for Democrats and Independents remained relatively unchanged since 2018, but it is dramatically lower among Republicans.

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange.

4K TV (UHD) is now the standard TV resolution offer for large screen TVs. However, no sooner have consumers begun to adopt this technology, when suddenly all the noise and marketing is about 8K TV. But are consumers ready for it?

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

Richards/Lerma announced that Jorge “Rosie” Rosales received a first-place recognition at the 2019 American Advertising Federation Awards.

John Stankey, CEO, WarnerMedia, announced the appointment of Christy Haubegger as Executive Vice President, Chief Enterprise Inclusion Officer,

Population Reference Bureau (PRB) released its preview of results from the upcoming 2020 U.S. Census, providing a look at key population and housing trends that will shape the United States in 2020 and beyond.

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.