Agency

GroupM, WPP’s media investment group, released its U.S. Media Forecast Report, detailing the growth the advertising industry experienced in 2018 and what we expect to see through the end of 2019 and 2020.  Last year, underlying growth in the U.S. advertising industry excluding political advertising was +6.0 percent. Our forecast calls for +5.8 percent in 2019 on a similar basis and +4.8 percent in 2020. This definition of advertising includes digital media, television, newspapers, magazines, radio and outdoor media.

Recently arrived immigrants have increased as a share of U.S. foreign-born populationRecently arrived U.S. immigrants are a growing part of the nation’s foreign-born population, which reached a record 44.4 million in 2017. Overall, their profile differs from immigrants who have been in the country longer.

Have you turned on the TV today? What about the radio? You’ve probably used an app on your smartphone. Maybe you bought ingredients for dinner at the store or purchased a new bottle of shampoo online.  All of these activities are simple, everyday actions. But in today’s vast, interconnected and, frequently, digital world, they’re also valuable data points.

The current state of agency-client relationships is not good, and it’s affecting your new business efforts.  by Mark Duval – The Duval Partnership

Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients and multiple categories, making it the most highly-awarded multicultural agency of the year.

Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace.

By Gonzalo López Martí- Creative director, etc. / LMMiami.com

• Advertising sometimes feels embarrassed about the fact that it is out to sell stuff.
• Hence sponsored content is based on the “when in Rome” premise: advertising must blend in.
• It must never look like an intrusion.

While organic growth is crucial to a company’s survival, many executives underestimate its value. In past research, we found that fewer than 30 percent of businesses systematically scan for and evaluate new growth opportunities. The reasons for this vary from reliance on cost-cutting efforts to difficulty overcoming short-term pressures.

After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do both, but if you do not keep your existing customers happy their defection may undermine your growth prospects anyway.  by Nigel Hollis

The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international — Latin America especially but also Europe and Asia — and in the early 2000’s we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries.  By Cesar Melgoza – Founder & CEO of Geoscape

Various studies find that there is a consistent relationship between share of voice this year and market share change next year. The more a brand spends compared to its market share, the more likely it is to grow over time. But within a category some brands will fail to obey the general relationship and it is important to understand why.  by Nigel Hollis

Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and selfcentred – and those assumptions have driven our marketing decisions for years.

The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.

The millennial Latinx woman is now fully aware of the significant and dual prejudice she faces in the workplace. We have learned that our gender and ethnicity have been used against us in business organizations and, furthermore, put us at risk of being the most underpaid employees versus both our male counterparts and female colleagues from other ethnic backgrounds.  By Carla Michelle Santiago – SVP Deputy General Manager at Edelman

More education leads to higher earnings but the gender pay gap is wider among men and women with a bachelor’s degree than among those without.

Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.

The Story Room announced that Melisa Quiñoy, former CEO of Dallas-based Dieste Agency and Tiffany Chaplin former Digital Account Director at New York’s Merkley & Partners have joined the leadership team in newly created executive positions based in Miami.

The “cloud” is a technology transformation that has been spreading like wildfire throughout the consumer packaged goods (CPG) landscape for a while now—a long while. But like many modern technology advancements, the term “cloud” isn’t self-defining. So before we get into the many benefits of the cloud to your business, let’s define it.

For most us, our digital devices are always at the ready, and many are synced with one another so we can use our devices interchangeably as we navigate work, entertainment and communication.