Agency

Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Mark Dolliver looks at how “access” has shaped millennials’ expectations. How do they differ from other generations?

Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.

I know that good ad targeting can make a big difference in the short-term impact of a digital campaign. And I also know that success is relative. Better targeting increases the probability of reaching a person likely to buy your brand; it does not guarantee it. But are advertisers really investing enough time in creating the right profiles for accurate targeting?  by Nigel Hollis

Advertisers report that they expect, on average, to spend $18M in 2019 in digital video—nearly 25% over last year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.

By Gonzalo López Martí – Creative director, etc. /    LMMiami.com

• A few days later, mi friend spots a suspicious post on Instagram: Mickey devouring a towering stack of waffles, piled high with a ½ lb of colorful toppings.
• Plus a ½ gallon açaí berry smoothie on the side.
• That very night mom and dad staged an intervention: how on earth had he paid for that shamefully instagrammed feast of sugary carbs & junkie proteins offset by a healthy beverage full of antioxidants?
• His explanation will surprise you.

The world is filled with people that are of different nationalities, religions, ethnicities, races, languages, sexual orientations, cultures etc. In America, a lot of those differences that embodies a person are what makes the U.S. different from other countries as more people are breaking free to be their authentic self in a multicultural society.  By Quenitra Knight, – Multicultural Marketing Communication Certificate, Student

LBI Media announced that it has appointed Wynette Gallegos Ortiz as director of sales for the Houston market.

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association’s commitment to the Hispanic and Multicultural communities at CMC’s 2019 Annual Summit. The session will take place on Wednesday, June 12, at 9:00 a.m., at the Statler Hotel in Dallas.

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

Plenty of companies measure their marketing activities, yet too often, they don’t make the most of it. Their measurement does not lead to useful actions or inform important strategic decisions. When one team optimizes for website traffic and another for in-store foot traffic, but do not communicate with each other, the company will end up with a disjointed marketing strategy or investments in the wrong audiences or metrics.

Simona Rabsatt Butler is director, procurement of marketing and supplier diversity at Quicken Loans. She will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference in Phoenix. The ANA’s group EVP Bill Duggan recently interviewed Rabsatt Butler on the benefits of supplier diversity.

Bridging skills gaps requires understanding how labor markets have changed in the decade since the financial crisis—particularly for young people and women.

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

During the Billboard Latin Music Awards telecast on Telemundo, Pepsi premiered a new national television advertisement starring award-winning actor John Leguizamo.

#TotalMarketTalk is the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.

However, what’s good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

TV advertising’s state of health remains the source of heated discussion and debate. Depending on the report you read, and the evidence you choose, it could be thriving, dying, evolving, or at the tipping point. One thing is for sure, our CrossMedia data finds TV’s brand building power is not what it used to be.  by Duncan Southgate – Global Brand Director, Media / Insights Division, Kantar

The U.S. Supreme Court will hear arguments on whether the government can add a question about citizenship to the 2020 census. By adding this new question, the plaintiffs in the case argue that participation in the census will be suppressed, causing a significant undercount.