Agency

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior partners Ferry Grijpink and Philipp Nattermann—ahead of the headline telecommunications conference Mobile World Congress (MWC).

VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency. 

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys “R” Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

A few weeks back I landed a gig with one of the major Spanish-language broadcasters in the US.

• It happens to be headquartered in Doral, Florida.
• You do the math.
• My responsibilities are circumscribed to advertising, promotions, brand integrations and the like.
• My SOW does NOT include programming.
• But hey, I wouldn’t be a proper advertising man if I didn’t believe I can be a showrunner too.

Is it me, or have many people forgotten that the only reason to invest in brand building is to help drive sales? The constant debate about whether to invest in brand building or sales activation seems to imply that sales elasticity is independent of the strength of the brand. To my mind that is just plain wrong.  by Nigel Hollis

As brands seek to more efficiently connect with consumers, understanding campaign performance across TV and digital has become essential to allocating advertising investments across platforms.

NBCUniversal Telemundo Enterprises announced the launch of a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business.

African Americans are a cultural force in the U.S. The latest chart-topping hits, fashion trends, dance crazes, and product trends all bear the fingerprints of a culture that is rich, innovative and constantly tuned into what’s now, new and next.  By Nidia Serrano

Southeastern Grocers, Inc. (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, reveals its new partnership with Shipt to provide grocery delivery to Fresco y Más customers across South Florida, Tampa and Orlando.

This report is full of actionable data that can help inform your own agency’s new business strategy. Gain insight into the typical agency sales process, responsibilities of in-house sales reps, and the tools and methods used to attract and close new business.

Modernizing a cherished brand without alienating a loyal customer base or losing market share in a hypercompetitive marketplace is challenging. The hurdles include continuing to drive and maintain growth, choosing the right ideas for big results, knowing the customer, and innovating while staying true to the brand’s roots. Kurt Kane, chief concept and marketing officer at Wendy’s, spoke with McKinsey partner Stacey Haas and discussed how the restaurant chain tackled these challenges.

If I asked a group of ad planners what the one thing they most want from their creative partners, it’d be ‘collaboration.’  That’s because, like it or not, there is a deep insecurity lurking that whatever brilliant brief we arrive at will be completely ripped apart — or worse, ignored — by the creative people it is intended to inspire. Maybe it’s the intangibility of strategy — its ambiguity in the creative process — that makes us seek any evidence of our value to others.  By Ed Tsue- Anomaly / Group Strategy Director / Managing Director

Sol is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada.

Are U.S. Asians “crazy” rich? Our research shows that the average U.S. Asian household makes 36% more than the typical U.S. household – and that their spending power will continue to grow. Don’t miss out on capturing opportunities with this fast-growing consumer market!

NBCUniversal Telemundo Enterprises announced it kicked off the second year of Telemundo Academy, a multimedia academic program for students interested in pursuing careers in the media industry, with a Leadership Lecture by world-renowned television host, global philanthropist and community champion Don Francisco.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of Fame welcomes agency pioneers and creative mavens Al Aguilar, Tony Dieste, Alex Lopez Negrete, Luis Miguel Messianu, and Ingrid Otero-Smart. All inductees will be recognized during an awards gala at the 2019 CMC Annual Summit, taking place on Tuesday, June 11, at the Statler Hotel in Dallas, Texas.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Around the world, consumers are growing increasingly optimistic about their financial wellbeing, particularly in developing markets throughout the Asia Pacific, Africa, Middle East and Latin America. Globally, 58% of global consumers feel they are better off financially than they were five years ago, with nearly a half of consumers in North America (46%) feeling positive about their current situation. However, a sizeable proportion of consumers feel that they are in survival mode, with sentiment differing considerably by region and country.

The poverty rate declined overall in 2017 but the rate among Hispanics had one of the largest year-to-year drops across demographic groups and was the lowest since poverty estimates for Hispanics were first published in 1972.