Agency

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
• Ah, naughty boy.
• Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
• They had it coming.
• New Yorkers whining about gentrification?
• C’mon!

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.

The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of the HPRA Executive Board. Checo, who has been part of the organization for almost a decade and has served as president of the organization’s New York chapter as well as president of the Executive board in 2015, will serve in the role through the end of 2020.  Sonia V. Diaz of Miami-based Balsera Communications will serve as president-elect for 2021.

“Acquire and squeeze,” the principal strategy used by holding companies to grow and prosper during the past 30 years, has reached the end of the line.  Investors are worried about the future, and they’re downgrading holding company shares. New holding company strategies are required.  What are they?  What should holding companies’ CEOs do?

Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.

To casual observers, it might seem counterintuitive suggesting that a 21st century national movement aspiring to achieve gender equality and diversity in the American workplace would find a champion in a person who helps market beer for a living. But in these transformative times, Jodi Harris is determined to become a disruptive catalyst for social change within a high-profile company in a traditionally male-dominated industry.

This multiyear study published by the Alliance for Board Diversity (ABD), in collaboration with Deloitte for the 2016 and 2018 censuses, provides powerful metrics on the slow change of diversity in the boardroom, and may help encourage corporate boards to continue to embrace the benefits of diverse board composition. Though still a slow pace in relation to the rapidly shifting demographics in the US, the shifts point towards greater diversity in America’s board rooms.

From two angles so far, we’ve seen how Americans spend their days, but the views are wideout and limited in what you can see.  I can tell you that about 40 percent of people age 25 to 34 are working on an average day at three in the afternoon. I can tell you similar numbers for housework, leisure, travel, and other things. It’s an overview.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That’s exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

The nation’s postsecondary students who started college in 2010 at a two-year or a four-year college pushed their combined overall completion rate–to earn either a bachelors, associate or certificate–to 60.4 percent within eight years, according to a new report released by the National Student Clearinghouse Research Center.

According to a recent Ipsos poll conducted on behalf of Welltok, working Americans feel stressed about work and want employer support in their efforts to improve or maintain their personal wellbeing.

National Instruments announced that Carla Piñeyro Sublett, has joined the company as its first chief marketing officer (CMO). In this role, Piñeyro Sublett will lead the global marketing efforts to elevate the company’s global brand, enhance customer engagement and identify efficiencies in proactive demand generation for growth.

In most professions, men hold the vast majority of CEO positions. It’s no exception in public relations, where current research shows that nearly 80 percent of chief executives are male. In an industry that is predominantly women, the leadership gap is especially pronounced.

The Culture Marketing Council: The Voice of Hispanic Marketing opened registration today for its 2019 Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

Daren Poole, Global Head of Creative at Kantar, recently asked on Kantar’s Workplace what people thought of an article by Zac Martin, writing in Mumbrella, which tells us to not sweat the big idea. So, is the big idea dead, misunderstood, or as important as ever?  by Nigel Hollis

The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners