Agency

After a decade of steady growth, in-house agencies are finding their place in the sun. In March, marketers from some of the world’s best-known brands took the stage at the ANA In-House Agency Conference in Orlando to celebrate the evolution of their departments from transactional “creative services” shops to high-value divisions that drive growth and customer engagement in a changing media and consumer marketplace.

Jeff Bezos said of the future of marketing,

“The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

by Niels Neudecker – Head of Global Connect Centre / Kantar

The internship season infuses an organization with energy and enthusiasm — new faces, fresh ideas, and different perspectives. Interns can make long-lasting contributions to their organizations while also acquiring valuable skills in a short period of time.  Below are five tips for a successful internship experience.

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz.  He brought with him two of the heaviest hitters in the Civil Rights movement, Julian Bond and John Lewis, both Georgia legislators, demanding that the Hertz VP “show his appreciation and awareness of his loyal African American customers” by buying multiple full-page ads over a period of several months.  The tactic worked.    By David Morse / New America Dimensions

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

MSK, A WORLD RENOWNED CANCER CENTER, has appointed ALMA as its Hispanic agency of record following a competitive pitch.

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced $2.475 million in Project Innovation grants will be presented to 68 non-profit organizations located in 11 markets. The Project Innovation program supports non-profit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and youth education.

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy.

Viacom International Studios – Americas (VIS) announced an exclusivity deal (First Look Deal) with renowned Argentine director, screenwriter, film and television producer, Juan José Campanella, and his production company 100 Bares, to develop and produce premium content for the next two years.

Entravision Communications Corporation announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Mr. Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

The pace of change in the grocery industry is rapid and the economics of the industry are challenging. While leveraging advanced analytics in all aspects of the operation was once a unique strategy for a few elite players, it is now a critical tool for grocers at large because profitability for the industry is highly dependent on a stable and growing top-line. Given the extremely thin margins of the average U.S. grocery retailer, missing out on a market share shift could be a critical mistake.

Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is increasingly important as streaming TV providers look to increase viewer retention and monetization.

When it comes to setting benchmarks, there’s a lot of information to know and data to sift through, but they’re a necessary part of any consumer packaged goods (CPG) manufacturer’s business.

Accidents happen and that’s why Domino’s introduced its CARRYOUT INSURANCE® or SEGURO PARA LLEVAR, in Spanish, a free insurance for all carryout orders.

It was 25 years ago this month, a Friday, May 20th, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times where she was a Director of Marketing, gathered up her shoes from under her desk and left to start Multicultural Marketing Resources, Inc. (MMR) which opened for business the following Monday. She had a name for the company, an idea, a mission, a business plan in her head and a natural inclination towards optimism and, as she walked out that door in Times Square, a new chapter began.

When you have worked with survey data for over thirty years – gulp – you take for granted things that other people do not. For instance, unlike many, I tend to assume that consideration and stated purchase intent questions do anticipate consumer behavior. However, I do not assume that an individual’s stated intentions will guarantee they buy the brand they state.  by Nigel Hollis

The Culture Marketing Council: The Voice of Hispanic Marketing pulls out the stops when it comes to delivering high-caliber content and featuring the biggest players in the multicultural industry as speakers—and the innovation and creativity tracks at the 2019 Annual Summit taking place at the Statler Hotel in Dallas on June 10-12 is also gearing up to be a show stopper.

The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• After having been exposed to so much advertising throughout our lifetimes our brains are wired to tune it out by default.
• Should we operate under the presumption that consumers will clam up on us if we are too overt about our intentions of separating them from their money or changing their opinion about something?