By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. They embrace their heritage and show it to the world. The commercial titled “WE”, directed by David Vergés, captures how this empowered generation is standing out and leaving its mark throughout society.
For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in U.S. grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing.
According to the survey, 40% of the general population and 53% of Hispanics, who are Spanish dominant or speak both languages equally, respondents age 18-24 reported watching the news while at work. Although the internet has given consumers the opportunity to get their news on the go, that’s not their only source. Viewers are turning to linear TV out of their homes to catch a glimpse of the news ticker or get the latest weather report before they leave the office.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).
According to Forbes’ 50 most influential CMOs of 2018, most are grappling with three important issues that center on understanding changing relationships between consumers and brands, defining ways to offer the very best customer experience, and defining how to make their brands more human and approachable. By Terry Soto
Over 100 years after women in the UK won the right to vote, women’s sense of self-empowerment still lags behind that of men. Women with lower self-esteem are motivated by different values then their high self-esteem peers. Closing the self-esteem gap could help improve how all women feel about themselves… but also change the brands they buy. by Amy Cashman -co-CEO Insights Division UK Kantar
Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a more than 25% of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate.
The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.
In the latest episode of “Behind the Numbers,” eMarketer principal analyst Mark Dolliver looks at how “access” has shaped millennials’ expectations. How do they differ from other generations?
Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.
I know that good ad targeting can make a big difference in the short-term impact of a digital campaign. And I also know that success is relative. Better targeting increases the probability of reaching a person likely to buy your brand; it does not guarantee it. But are advertisers really investing enough time in creating the right profiles for accurate targeting? by Nigel Hollis
Advertisers report that they expect, on average, to spend $18M in 2019 in digital video—nearly 25% over last year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The world is filled with people that are of different nationalities, religions, ethnicities, races, languages, sexual orientations, cultures etc. In America, a lot of those differences that embodies a person are what makes the U.S. different from other countries as more people are breaking free to be their authentic self in a multicultural society. By Quenitra Knight, – Multicultural Marketing Communication Certificate, Student
