By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The number of foreign-born residents in the United States has ebbed and flowed over the past 165 years. By 2016, 13.5 percent of the U.S. population was foreign-born, a level that rivaled historic highs. But what has changed considerably over time is who the foreign-born are and where they have dispersed across the country, according to U.S. Census Bureau research.
Since the dawn of the blockbuster era, commonly dated to the release of Jaws in 1975, media companies have operated on the principle that creating and launching the next big hit was the No. 1 goal. The rewards from success (box office receipts, international distribution, syndication, home video) were so immense that they more than justified the expense.
Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, the marketer can end up with creative that does not align with the media plan or the brand objectives leading to ineffective campaigns, unnecessary change orders, and wasted money.
Forbes Insights recently surveyed over 2,000 companies in the midst of a digital transformation, and found that those in CMO roles are best suited to driving digital revolution within their organizations. When encouragement to innovate and iterate comes from the top, it has a widespread impact on their teams and culture.
In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Lebrón was previously Chief Creative Officer of República Havas in Miami. He will now be based out of Walton Isaacson Los Angeles, leading all work for that office as well as WI Chicago, Dallas and New York.
More than three-quarters of advertising and marketing hiring managers surveyed (77 percent) said their organization offers some level of salary transparency with 34 percent reporting full transparency.
Working Mother magazine has named the 2019 Best Companies for Multicultural Women—an honor recognizing U.S. companies that create and use best practices in hiring, retaining, and promoting multicultural women. This year, the list has expanded from 25 to 50 winners because applications more than tripled.
The numbers tell the tale of the AI industry’s dire lack of diversity. Women account for only 18% of authors at leading AI conferences, 20% of AI professorships, and 15% and 10% of research staff at Facebook and Google, respectively. Racial diversity is even worse: black workers represent only 2.5% of Google’s entire workforce and 4% of Facebook’s and Microsoft’s. No data is available for transgender people and other gender minorities—but it’s unlikely the trend is being bucked there either.
Now, more than ever, customer experience makes or breaks brands. In our smartphone era customers’ praise or complaints are amplified. Who remembers the United Airlines brand crisis, in which $1.4 billion in value was wiped out overnight when a passenger’s bad experience went viral on social media? To grow value, brands have no choice but to deliver a great exp
Majorities say race, ethnicity shouldn’t be considered in hiring and promotions As the United States becomes more racially and ethnically diverse, and as companies from Wall Street to Silicon Valley grapple with how to build workforces that reflect these changing demographics, Americans have a complicated, even contradictory, set of views about the impact of diversity and the best way to achieve it.
Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.
GALLEGOS Unitedand LUNA United showcased “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
Influencer marketing is one of the fastest growing segments in the worlds of marketing and advertising. For better or for worse, brands and agencies continue to commit financial resources. Projections show that by the year 2020, between $5-10 billion will be spent on influencer-based programming and marketing. The high level of growth ensures that the competition to justify the budget spend will be fierce. Even as the marketing budgets dedicated to influencer marketing continue to grow, a deep understanding of the culture of influence is less certain.
While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.
As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions. The Culture Marketing Council: The Voice of Hispanic Marketing will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a series of powerful panels, taking place June 10-12 at the Statler Hotel in Dallas and covering topics critical to connecting with today’s complex and multicultural mainstream.
Consumer-packaged-goods (CPG) manufacturers are feeling pressure from all sides. For one, consumers are becoming more value conscious and less brand loyal. They’re also steadily shifting spending away from traditional brick-and-mortar stores toward channels with higher costs to serve, such as e-commerce. And, in part enabled by these new consumer preferences and channel trends, small brands are elbowing out bigger, established brands on retailers’ physical and virtual shelves.
