Agency

Last week I took part in a roundtable with some of our clients in Poland. The conversation, led by Pavel Ciacek ranged from the big picture to the specific, but when it came to making data more meaningful three things stood out.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• The prophecy Jorge Luis Borges masterfully enunciated in his short story El Aleph (Buenos Aires, 1945) pretty much has come true: there’s a window into pretty much the entirety of humankind’s body of knowledge & perception.
• The internet.
• And social media, which are increasingly one and the same.
• In Borges’s imagination, however, the window was a peephole affixed to a wall at some dude’s basement.

New England-based multidisciplinary brand culture and communications firm (add)ventures announced the exciting purchase of its new headquarters at 20 Risho Avenue in East Providence. This follows the relocation and expansion of its Miami Latin America gateway from Coconut Grove to the burgeoning Arts and Entertainment District in Greater Downtown Miami.

Lina Baena, Group Vice-President of Public Relations at CCOMGROUP, has been named One of the Top Women in Public Relations by PR News.

The U.S. Census Bureau released results from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding.

This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.

Sales alone are not the sole measure of success when a brand launches a new product. To truly understand the value of innovation, we need to understand its category impact—and that means measuring incremental innovation.

What is the right media mix?  It’s a question that marketers are constantly asking themselves and their agencies.  It appears simple enough, but complexities arise early in the process.  What’s the budget?  What is (are) the objective(s)?  These are only a couple of the questions that complicate these decisions.  In today’s world, any determination of media mix modeling includes data.  With thousands of media vehicles — let alone marketing channels — available, the process of managing data for all of these options can quickly become unwieldy.

According to Boston University’s 2018 Menino Survey of Mayors, the affordable housing crisis remains top of mind for America’s municipal leaders, with housing costs being the only issue both Democratic and Republican municipal leaders agree serve as a significant barrier to the social mobility of their city’s residents. Likewise, a majority of mayors across the country view affordable housing as an integral part of their city’s infrastructure, and nearly all believe decisions regarding housing should be made at the municipal level, not state or federal.

Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.

Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here’s a quick primer, along with a look at its marketing potential.

The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

Recently a client asked how various digital behaviors impact brand equity. Answering this question is challenging; not just because of the widely varying forms of digital behavior, but because that behavior can both influence equity and be influenced by it.  by Nigel Hollis

Cries for greater transparency and advertising accountability got louder in 2018. In 2019, the call to arms must be answered. Marketers failing to do so won’t just be causing a further rift between themselves and their customers—they’ll be setting themselves up for failure.

In the latest episode of “Behind the Numbers,” Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of “Realm Runner” a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Reading an article in The Atlantic made me realize that one of the biggest barriers to successful brand-building is probably our own inherent bias to short-term outcomes. If so, what might we be able to do to offset that bias?  by Nigel Hollis

According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post that Toby Jenner (COO of Mediacom) released in September where he stated, “Want a better relationship? Run a better pitch process.” And as an agency search consultant for almost two decades at AAR Partners, I couldn’t agree more.  By Lisa Colantuono,  AAR Partners