Agency

In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it.  by Nigel Hollis

In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”

The US health industry has often lagged other industries when it comes to modernizing. Once thought to operate outside the greater US economy, the industry—with its byzantine payment system, complicated regulatory barriers and reliance on face-to-face interactions—is being disrupted.

Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no longer just a “nice to have.” Today, agencies must make employer culture a priority to attract and retain the talent they need to remain competitive.  by Mark Duval / THE DUVAL PARTNERSHIP

The U.S. Census Bureau announced the release of the 2013-2017 American Community Survey (ACS) five-year estimates, which features more than 40 social, economic, housing and demographic topics, including homeownership rates and costs, health insurance, and educational attainment.

Consumers today have infinite options when it comes to premium content, which presents a unique challenge for brands and advertisers: attention is finite, and it’s far too easy for consumers to tune out a brand’s message if it isn’t relevant to them or their interests.

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market.

To really understand the attitudinal power of brands we need to look beyond the absolute scores and instead examine relative strengths and weaknesses. If more people say good things about a brand than claim to use it then that difference represents an opportunity to grow, provided that association has a positive relationship with business outcomes.  by Nigel Hollis

If marketers understand the need for a balanced approach to understanding performance, why do they still focus on short-term sales as the primary indicator of campaign success?

We all see the headlines. “Cord cutting” is accelerating. Viewers may soon do away with TV as we know it. As Netflix, Amazon Prime and other streaming services gain traction, it may seem that traditional pay TV services — cable and satellite — are heading for the exits.  But, headlines can be misleading — in a big way.  By Sarah Liddle / GFK

In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months).

Every radio station owner, GSM or sales associate is always on the lookout for a great new way to bring in the dollars.  By Adam Jacobson

Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.

NGL Collective was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360 List, a premier study delivering the most comprehensive analysis of private companies in America.

read more ›

In the latest episode of “Behind the Numbers,” analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What’s driving the changes, and what stands in the way of faster growth?

Once again, it’s that time of year to look back and also forward.  I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc.  Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review.  by Maarten Albarda

Brand choice is driven by primarily by emotion and feeling. People don’t make brand choices based on logical, persuasive marketing arguments (as many in our industry still like to believe), rather the more you feel for a brand, the more likely you are to buy it. But is this equally true for all product categories?  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Trump admin wants to use the upcoming census to identify undocumented immigrants.
• A gross breach of privacy you might say.
• Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
• And vice versa.

Choice has always been coveted among consumers. When it comes to the media universe, the abundance in devices, services and content has never been more prevalent, which in turn is opening up a complex web of consumption behaviors. With all of this technology at consumers’ literal fingertips, which of these platforms are they focused on?