Agency

NGL Collective, the leading independent Latinx media and entertainment company, announced a multi-platform partnership with the Immigrant Archive Project (IAP), the first-ever video and oral history project with the mission of preserving the accomplishments, struggles, and dreams of America’s diverse immigrant population through compelling visual history testimonies.  From industry titans to celebrities and modern day Latinx heroes, the IAP has documented over 2,000 captivating interviews to date.

As a medium, digital audio — more specifically, podcasts — continue to experience meteoric growth.  

Havas has issued a piece of research called “Meaningful Brands,” which it has done every two years since 2008. Shockingly, every study has shown that consumers around the world couldn’t care less if the majority of brands disappeared overnight.

Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building.  by Nigel Hollis

Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with.  by Mark Duval / The Duval Agency

NBCUniversal Telemundo Enterprises announced the launch of “Exatlón Challenge,” a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.

By Gonzalo López Martí – Creative Director, etc / LMMiami.com

To my surprise, I must admit that I recently found myself agreeing with the POTUS on two issues.

When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Audible, Inc. announced the launch of Audible Latino – an integrated, multicultural destination offering U.S. Hispanic customers a catalog of Spanish-language and culturally relevant English-language spoken-word content on audible.com.

The growth and influence of the multicultural population has made it one of the most sought-after market segments of the past three decades. With its buying power now topping $3.5 trillion, it’s easy to see why.

The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami.

Recently I was talking to a friend about Alfonso Cuarón’s movie, Roma. We were debating the narrative’s pace and style. He, being an Anglo-American thought it was too slow, too visual. Me, saying that it was a beautiful movie that reminded me of my upbringing in Latin America. I realized this was not only a discussion about just film but rather, about different styles of storytelling.  By Isaac Mizrahi – Co-President/COO of Alma

Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
• Ah, naughty boy.
• Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
• They had it coming.
• New Yorkers whining about gentrification?
• C’mon!

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.