Agency
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.
The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers
The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.
THE SUPER PARADOX
We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006.
Jenna Ortega spices up first Doritos Dinamita Super Bowl
After 23 years of Super Bowl appearances, Doritos® is handing over its platform to spotlight the brand's latest innovation: Dinamita. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
MEL announces New Leadership hires
MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market.
AM/FM Radio Advertising Generates Significant Sales And Profit Growth
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.
50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
Why You Need a RFM Revamp
Making it through the holidays is the hardest part of a retail marketer's job. But, after the New Year, it's hardly time to sit back and relax. What comes next can make or break how successful the next year could be.
American Families Approach 2024 with Cautious Optimism
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
How Brands Can Authentically Engage Hispanic Creators [REPORT]
BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.”
Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible
Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of diversity-specific criteria and open new casting, funding and collaboration opportunities.
The creator economy in 3D [REPORT]
The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.
Language and Traditions Are Considered Central to National Identity [REPORT]
Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided.
2024 State of Programmatic [REPORT]
Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
About 1 in 10 restaurants in the U.S. serve Mexican food
Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp.
The Importance of Cross-Cultural Market Research in the Global Market
The demographics of the U.S. are rapidly shifting, with the population on track to becoming a multicultural majority. But the reality is, for many companies, growth lies beyond national borders. U.S. based brands are increasingly looking to other regions to engage new audiences. Similarly, Latin American brands, for example, look to spread its reach to other demographics in the U.S.
C-SUITE LEADERS FROM VOLKSWAGEN, CONSTELLATION BRANDS & PEPSICO TO HEADLINE 2024 HMC ANNUAL SUMMIT ON APRIL 10-11, 2024 IN NEW YORK CITY
The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners, including Pablo Di Si, President & CEO of Volkswagen Group of America; Greg Gallagher, Vice President of Brand Marketing, Beer Division Constellation Brands and Esperanza Teasdale, Vice President & General Manager of PepsiCo, who will showcase the culture-driven strategies that are yielding growth and competitive market share.
How Brands Bolster Their DEI Efforts Amid Growing Turbulence [PODCAST]
Bud Light. Kohl's. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash.
