Agency

Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building.  by Nigel Hollis

Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with.  by Mark Duval / The Duval Agency

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Audible, Inc. announced the launch of Audible Latino – an integrated, multicultural destination offering U.S. Hispanic customers a catalog of Spanish-language and culturally relevant English-language spoken-word content on audible.com.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.

The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami.

The growth and influence of the multicultural population has made it one of the most sought-after market segments of the past three decades. With its buying power now topping $3.5 trillion, it’s easy to see why.

Recently I was talking to a friend about Alfonso Cuarón’s movie, Roma. We were debating the narrative’s pace and style. He, being an Anglo-American thought it was too slow, too visual. Me, saying that it was a beautiful movie that reminded me of my upbringing in Latin America. I realized this was not only a discussion about just film but rather, about different styles of storytelling.  By Isaac Mizrahi – Co-President/COO of Alma

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
• Ah, naughty boy.
• Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
• They had it coming.
• New Yorkers whining about gentrification?
• C’mon!

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of the HPRA Executive Board. Checo, who has been part of the organization for almost a decade and has served as president of the organization’s New York chapter as well as president of the Executive board in 2015, will serve in the role through the end of 2020.  Sonia V. Diaz of Miami-based Balsera Communications will serve as president-elect for 2021.

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.

“Acquire and squeeze,” the principal strategy used by holding companies to grow and prosper during the past 30 years, has reached the end of the line.  Investors are worried about the future, and they’re downgrading holding company shares. New holding company strategies are required.  What are they?  What should holding companies’ CEOs do?

To casual observers, it might seem counterintuitive suggesting that a 21st century national movement aspiring to achieve gender equality and diversity in the American workplace would find a champion in a person who helps market beer for a living. But in these transformative times, Jodi Harris is determined to become a disruptive catalyst for social change within a high-profile company in a traditionally male-dominated industry.

This multiyear study published by the Alliance for Board Diversity (ABD), in collaboration with Deloitte for the 2016 and 2018 censuses, provides powerful metrics on the slow change of diversity in the boardroom, and may help encourage corporate boards to continue to embrace the benefits of diverse board composition. Though still a slow pace in relation to the rapidly shifting demographics in the US, the shifts point towards greater diversity in America’s board rooms.

Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?