Agency

This thought was prompted by a comment made by one of our clients. Usually when we talk about the benefits of developing a strong brand we focus on its potential to amplify gains, to sell more or to price higher; but what if the greatest benefit of a strong brand is to help a business survive setbacks?  by Nigel Hollis

In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth capabilities, including innovation, based on speed, agility, and scale.

  By Gonzalo López Martí – Creative director, etc/LMMiami.com

• I guess everything that could be said about the Nikaepernick salvo has already been voiced, written and memed.
• Want my personal opinion?
• It was a genius marketing move.

The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.

The report  is an in-depth look at topics of interest for the second largest generation group in the U.S. and a major player in the marketing world.

The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.

These days, it’s the rare CEO who doesn’t know that businesses must become analytics-driven. Many business leaders have, to their credit, been charging ahead with bold investments in analytics resources and artificial intelligence (AI). Many CEOs have dedicated a lot of their own time to implementing analytics programs, appointed chief analytics officers (CAOs) or chief data officers (CDOs), and hired all sorts of data specialists.

With the prominence of social media in this day in age, it’s easy to keep up with celebrities in real time. In addition to following celebrities and brands on social media, people are also following their favorite influencers. Whether you’re interested in fashion, makeup, fitness, or gaming, there is a community of influencers out there that may interest you. Influencers often post about their favorite products, trends and brands that they can’t live without. The influencer market is booming, so what does that mean for brands?  By: CMC Research Chair Nancy Tellet

The promise of digital marketing is very exciting: delivering the right message to the right person in the right place and at the right time. In marketers’ quest for this holy grail, much attention and budget has been focused on the media side of the equation (i.e., the person, time, and place).

Audience attention is precious and elusive. What role does video play in the overall entertainment experience? What are the emerging forms of revenue for content providers? How do viewers discover, purchase, download and stream videos and movies? Which devices are used to access content?

The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one with a better close rate is able to be more selective about which clients they choose, is steadily growing their bottom line, and has a less stressful working environment. What’s the difference? Very likely they are much better at qualifying prospects.  by Mark Duval – Duval Partnership

Set under the stars on a rooftop in downtown Los Angeles, the Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) will be awarding next week scholarships and recognizing a national organization, an actress from Netflix’s Orange is the New Black, and a Pulitzer prize-winning Hispanic journalist, all who are using their platforms to educate and uplift the Latino community.

The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.

When most people think of radio formats of appeal to Hispanic consumers, their minds may drift to regional Mexican, or perhaps the ever-popular “trap” music and Latin Urban reggaetón-infused sounds making waves from L.A. to Miami. There may be another big opportunity to drive growth with Latino radio listeners you’ve not yet considered. And, it may not even involve a format change.

The first rule of “Culture Club” is that we always talk about “Culture Club!” No, we’re not talking about rock bands, music videos or cult movies. “Culture Club” refers to any platform, digital or traditional with in-culture specific content for a multicultural segment. Whether it’s a specific site, app or even  in-culture content in “mainstream” places, it’s this  in-culture digital content that is hitting homeruns out of the park among multicultural consumers! Digital Lives 2018, a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) found that culture drives digital behavior across all multicultural segments, but even authentically diverse ads done correctly in the mainstream can increase engagement with multicultural and some millennial non-Hispanic whites (NHW)!  By Nancy Tellet – CMC Research Chair

Marketer optimism in the overall economy dipped slightly. The same holds true when comparing to the previous quarter.  Superior product quality and customer service remain the top two overall customer priorities. In general, product company customers prioritize quality and innovation while service company customers prioritize trusting relationships.

The United States Hispanic Chamber of Commerce (USHCC) announced the appointment of Ramiro Cavazos as its next President and Chief Executive Officer.

Lilly Rocha, founder of the Sabor Latino Food Industry Trade show, will now lead the nation’s first national association representing Latinos involved in every aspect of the food industry.

The digital landscape is primed with opportunities to reach the growing multicultural segment, but are today’s targeting methods evolving with these audiences?

Attorneys do it. So do accountants, consultants, architects and engineers.  By AARM | Advertising Audit & Risk Management, Marketing Math Blog