Agency

Rising internet penetration, denser urban locations, faster paced lifestyles and challenging working hours are adding more and more layers of complexity to consumers’ lives. According to the World Health Organization, “workplace stress is the health epidemic of the 21st century,” and multiple agencies have tracked the steady rise of anxiety related illnesses around the world. Consumers are feeling more stretched than ever before, and are increasingly striving for convenient solutions which help to simplify their busy lives.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

Johnson’s has radically transformed its 124-year-old brand to meet the needs and preferences of modern parents.

Televisión Dominicana announced that two of the Dominican Republic’s most beloved comedians, Raymond Pozo and Miguel Cespedes, will be joining the network on its float at the 2018 Dominican Day Parade in Manhattan on Sunday, August 12, 2018.

In 2018, it’s a given that agencies must be able to connect their creative excellence to data and technology. Picking up where that post left off, I want to cover the top three things that will hurt your agency’s prospects for new business now. My list includes the top concerns and challenges we see coming up repeatedly for agencies.  By Mark Duval / Duval Partnership
 

It sometimes seems as if we’re living in a post-trust age, when nothing and no one is beyond question or reproach. Granted, there are plenty of people and organizations that have been guilty of abusing our trust, and the damage can be serious.

Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.

The major trade associations representing the advertising industry — are jointly writing to express opposition to the addition of the new census question that asks, “Is this person a citizen of the United States?”

Personalized communication with every customer is the future of marketing. McKinsey partners Julien Boudet and Kai Vollhardt say it’s easier than many marketers think, if you begin with the data you have.  By Julien Boudet and Kai Vollhardt

There’s no doubt that the fast-moving consumer goods (FMCG) landscape has grown evermore complicated. For example, fast-paced lifestyles are inspiring shoppers to make fewer trips than they did in the past. According to Nielsen Homescan data, there have been 1.02 fewer trips per shopper on an annual basis than a year ago, and that means retailers and manufacturers have fewer chances to capture consumers’ attention as they stroll the aisles.

America’s coastline counties — those directly adjacent to the Atlantic Ocean, Pacific Ocean, or Gulf of Mexico — were home to about 94 million people in 2016, or about 29 percent of the total U.S. population.

In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.

Dish Network chairman Charlie Ergen isn’t kidding around when it comes to the high cost of programming, telling analysts Friday that its dispute with Spanish-language broadcaster is “probably permanent.”  Courtesy of Broadcasting & Cable

YouTube announced its first-ever Spanish language YouTube Originals projects in development.

Big data breaches like the ones that Yahoo and Target had can spell the end of a CMO’s career, according to Warren Zenna, founder of Zenna Consulting Group.

With so many video options available today, it’s easy to get tunnel vision—especially when it comes to newer options like streaming and connected TV. But, despite the variety of devices and channels Americans now have to choose from, TV viewing remains their top media option.

The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.

Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen.

Brand loyalty is somewhat habit-based. Consumers buy products because their parents bought them, passing brand equity from generation to generation. Marketers know this and often leverage that heritage with customers, but in a world where there is disruptive competition for brand loyalty, is heritage marketing still viable?  By Amelia Duggan

Buying media from an unwired network was similar to a game of pin the tail on the donkey.  It was labor-intensive (local invoices for days), hitting your target was never guaranteed and all parties were left with a dizzying feeling.  Thanks to upgrades in technology — think machine learning — those days are gone.