Agency

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

Sizing the gap between brand promise and brand experience. Disappointments.

The Interactive Advertising Bureau (IAB)  released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

Attribution is a puzzle that many marketers haven’t cracked.

The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

SOMOS Group announced the creation of SOMOS Films, company dedicated to the production of feature films in Spanish.

Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday’s Hispanic TV Summit.

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

With AARP turning into an undisputed winner and in a combination of wins that straddled public affairs, media events and not-for-profit communications, d expósito & Partners, and its client AARP, walked away with three of the 2018 National ¡Bravo! Awards at this year’s New York ceremony of the Hispanic Public Relations Association.

Jorge A. Plasencia, co-founder, chairman and CEO of Republica Havas, was recognized by the Hispanic Public Relations Association’s (HPRA) with its 2018 ¡BRAVO! Pioneer of the Year Award. The HPRA National ¡BRAVO! Awards are one to the most prestigious awards in U.S. Hispanic communications and marketing.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• A Pyrrhic victory: one in which the winner’s losses are as great as those of the defeated*.
• Or even greater.
• See, there’s a problem with Pyrrhic victories: sometimes they are not manifest at first glance.
• They come disguised as tactical wins.

The 16th annual Hispanic TV Summit kick-off with a primer on incorporating Hispanic-influenced cultural realities into brand advertising today. She backed up her message by showing five cool commercials, only two of which were from her agency.

Hispanic-targeted mixed martial arts franchise Combate Americas has reached a sponsorship deal with Monster Energy Drink, the two companies announced Wednesday.  Courtesy of Broadcasting & Cable / Multichannel News