Agency

Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community.

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

Audio plays an important role in the daily lives of hundreds of millions of Americans, and the listening audience of radio is as diverse and varied as the fabric of the American melting pot itself. In fact, radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers; 75 million of whom tune in each week. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

Marriage looks a lot different today in many ways than in years past. As our nation becomes more racially and ethnically diverse, so are married couples.

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

When it comes to Hispanics’ attitudes and behaviors, there are a few well-known truths: their strong sense of family and community, their high work ethics, their spontaneous take on life, and their undeniable sense of optimism.  By Isaac Mizrahi – Co President, Chief Operating Officer / ALMA

Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June.  Courtesy of InsideRadio

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.

In its continuing effort to provide the highest level of care and service to the diverse populations, Florida Blue’s internal agency Guidewell Connect has engaged full-service marketing firm Pinta

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

What does a CMO do today?  Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don’t necessarily have anything to do with “marketing.”

The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, is launching “You Can Always Count on Milk,” a new $16-million-dollar, statewide advertising initiative. 

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• When you’ve been in the biz far too long -like yours truly- every time you confront an advertising execution of some sort you can see right through it: the stale “strategy”, the focus groups, the power point decks, the creative tropes, the tired gimmicks, the usual clichés.
• Like any drug dealer would tell you, only fools consume their own product.

Marketing that represents the diversity of America has come a long way in recent years, but the focus on total market and the widest possible reach is pushing marketers toward a false choice between multiculturalism on the one hand and a total market approach on the other. Both approaches have value, but understanding the nuances of your audience is an essential first step before adopting either strategy. This is an incredibly important point to effectively reach Hispanic communities.  by Carlos Diaz – Chief Revenue Officer – Music Audience Exchange

Following the release of the new How Disruption Can Fuel Brand Growth report Bill Pink, Head of Brand Guidance Analytics in North America, and I have been mulling over whether big data is likely to inspire disruption. Our answer is that to do so you need more than just data, big or small.  by Nigel Hollis

On Aug. 26, 1920, the U.S. Congress ratified the 19th Amendment to the Constitution, giving women the right to vote. Today, Susan B. Anthony and other suffrage leaders who fought for social equality 100 years ago would be proud to witness the fruits of their labor as women maintain a prominent position in determining election outcomes across our 50 states.  That hard-fought influence of the female voter is sure to be felt with the upcoming statewide gubernatorial, senate and house races taking place in almost every state this year.  But are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment?

The opening monologue for the 2018 BET Awards hosted by Jamie Foxx reminded me to ask the question. You see, his comedic open was filled with acknowledgements and celebrations of the major entertainment wins for the African American community. From Black Panther to Michael B. Jordan, Jaime walked me down a list of TV and film achievements that were led by African American artists. He commented on how these achievements have pushed the culture forward and continue to expand on the African American narrative. Naturally, I began to consider the notable Latino achievements in entertainment. Where were they, and did those forward our cultural? While it seems there have been changes, has our narrative or our image in this country actually advanced? This is especially important for the state of the U.S. Hispanic media industry right now. So much of our future depends on an expanded understanding and showcase of who we are. Given the time of year and the industry I’m in, the first place I thought to look for signs of how Latinos faire in entertainment was to the swath of programming introduced at Upfronts. How would you score the Hispanic offerings shared by the various networks during the recent television Uupfront presentations? Forward progression or running in place? Let’s look at where we stand in Spanish- and English-language content.  By Joe Bernard / Chief Revenue Officer & Partner – NGL Collective

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Telemundo doubles down on its commitment to provide youth the opportunity to play soccer, empower future champions and expand educational opportunities for Latino youth by investing over $35,000 in scholarships to high-need, distinguished student athletes from across the country.