By Gonzalo López Martí – Creative director, etc/LMMiami.com
“Never do or say anything you wouldn’t do or say in front of your kids.”
- I know, it is not 100% enforceable.
- But you get the point.
Agency
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 2
The Growth Majority – Understanding The New American Mainstream [REPORT]
The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.
Customer experience emerges as critical factor, along with innovation, boosting brands
Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.
U.S. Unauthorized Immigrant Total Dips to Lowest Level in a Decade [REPORT]
Number from Mexico continues to decline, while Central America is the only growing region
Poverty Rates Higher, Median Household Income Lower in Rural Counties Than in Urban Areas
Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.
CPG Brands Find New Opportunities in Direct-to-Consumer Model
Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.
Why Direct Line Group dumped digital for TV
There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend. by Nigel Hollis
Auto influencer Al Vázquez and MundoHispanico.com announce partnership
MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website’s visitors auto reviews and video content to facilitate their buying decisions.
Cutting Through the Data Fog With Industry Collaboration and Connectivity
Data. Data everywhere.
Why Some People Say ‘No’ to Ads (and How to Change That) [PODCAST]
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?
Record Advertising Growth in 2018: +7.2%
Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.
Digital can build brands if you use it right
There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building. by Nigel Hollis
‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing
Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.
Wounded Warrior Project launches Spanish Website for U.S. Hispanic Veterans
The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.
2019 AD FORECAST: $19 BILLION IN NEW INVESTMENT, 3.6% GROWTH
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.
Why Are Latinos Leaving Corporate America?
The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population. By Jose Pinero
Defining Quality in the Age of Fragmentation
Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.
Managing Agency Relations: Five Tips for Efficiency and Transparency
The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.
Privacy, confidentiality, anonymity, deceit, paranoia. Part 1
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The Marriott hotel chain announced a massive breach of its databases.
- It might’ve compromised sensitive personal info of hundreds of millions of guests.
- Calling this a privacy problem is a misnomer though: it is a safety issue.
- If your wallet is stolen on the subway it is not actually a privacy breach, or is it?
Brown named President of Lagrant Communications
Lagrant Communications has announced that Keisha N. Brown (KB) has been appointed to the position of president, a role held by the founder since its inception in 1990.
