Agency

Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now. And tapping into technology and community values will play a big role in how businesses engage with Hispanic consumers today and in the future.

There are clear links between race, ethnicity, geography and drivers of health outcomes in the U.S., a special report from U.S. News & World Report finds.

The latest data from GlobalWebIndex finds that ad blocking is still on the rise in globally. While it is not a surprise, the news did remind me that I have seen far less coverage of this issue lately. It is almost as if the industry shrugged its shoulders and said, ‘well, it can’t be helped’. Except, of course, it can.  by Nigel Hollis

Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.  

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• A moderate dose of identity politics is good for the health of society.
• Ok, let’s not call it identity politics.

Sirius XM Holdings Inc. and Pandora Media, Inc. announced a definitive agreement under which SiriusXM will acquire Pandora in an all-stock transaction valued at approximately $3.5 billion.

GALLEGOS United announced that Silvina Cendra has been promoted from Planning Director to Head of Strategy & Planning.

After a dinner at which I sounded off about the inability of big companies to innovate, my friend sent me a link to this article, ‘Why Big Companies Squander Good Ideas’ . It is another interesting read and it strikes a chord with me because it does not buy into the typical disruption model or assume that everyone is an idiot.  by Nigel Hollis

The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.

Conventional wisdom has depicted millennial men as the weaker sex of their generation—slower than millennial women to get their act together as financially independent adults. As they’ve gotten older and as the Great Recession has subsided, the men have at least partly outgrown that stereotype, to the extent it was ever accurate.

Two years after Hillary Clinton became the first woman to win the presidential nomination of a major U.S. political party, and with a record number of women running for Congress in 2018, a majority of Americans say they would like to see more women in top leadership positions – not only in politics, but also in the corporate world – according to a new Pew Research Center survey. But most say men still have an easier path to the top and that women have to do more to prove their worth. And the public is skeptical that the country will ever achieve gender parity in politics or in business.

What’s the state of political and automotive advertising for the U.S. Hispanic market? That’s the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.

Walt Disney World Resort launched a month-long video campaign for Hispanic Heritage Month showcasing its diverse Cast Members from around the world and the vital role they play in creating and spreading the magic at Disney Parks and beyond.

Hispanics are the nation’s youngest racial/ethnic groupYouth is a defining characteristic of the U.S. Latino population. About six-in-ten Latinos (61%) in the U.S. were 35 or younger in 2016. The number of young Latinos –35 million – increased 20% from a decade earlier, making it one of the largest and fastest-growing youth populations in the country. With a median age of 28, Latinos are also the nation’s youngest major racial or ethnic group.

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.

Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network

When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers.

In the past, TV advertising’s value was obvious. Ask anyone “Where’s the beef?” or “Can you hear me now?” and chances are they’ll immediately associate those questions with Wendy’s and Verizon. But in the digital-first world, TV’s place in an omnichannel marketing strategy is shifting.

“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.