By Gonzalo López Martí – Creative director, etc / LMMiami.com
The 16th annual Hispanic TV Summit kick-off with a primer on incorporating Hispanic-influenced cultural realities into brand advertising today. She backed up her message by showing five cool commercials, only two of which were from her agency.
Hispanic-targeted mixed martial arts franchise Combate Americas has reached a sponsorship deal with Monster Energy Drink, the two companies announced Wednesday. Courtesy of Broadcasting & Cable / Multichannel News
With the focus of most programmers on the myriad over-the-top methods to attract younger viewers, Spanish-language networks are increasingly depending on old-fashioned linear channels for survival, according to a panel at the Hispanic TV Summit. Courtesy of Broadcastoing & Cable / Multichannel News
Digital may be the rage, but a panel of Hispanic network execs say TV still has impact. Courtesy of Broadcasting & Cable / Multichannel News
To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.
Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women’s razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.
Video. Such a short word and yet it’s been at the center of much media discussion over the years; especially in the digital media landscape. What’s the power behind this medium? What makes it essential in 2018 and a vital resource for today’s marketer? We’ve all heard the age-old statements before… “Video Everywhere,” “Power of Sight, Sound and Motion,” and don’t forget “Content is King!” Then there’s the different types of video: “in-stream” and “out-stream”, “pre-roll” and “mid-roll.” By Ben Leff, COO of NGL Collective
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Annual Conference will take place at the Statler Dallas Hotel on June 11-12, 2019 in Dallas, Texas. As part of its commitment to boost local presence and expand its audience, the CMC has held its conferences in key markets including Miami, Chicago and Los Angeles, where markets with significant Hispanic population continue to rise.
The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.
PR agency ROX United, of UNITED COLLECTIVE, announced the appointment of Lisa Ruiz-Rogers to Managing Director.
Much has been written about the importance of distinctive brand assets, but marketers keep defaulting to package graphic changes as a misguided short-cut to make their brand more relevant, or attempt to gain new users.
Podcasting is a major force at work in audio; one that shows no signs of slowing down as it gains steam among the masses. Everyone is talking about it.
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2018 National ¡Bravo! Awards, the most prestigious awards in Hispanic marketing & communications recognizing the industry’s finest campaigns across several categories.
As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.
Television has long been the go-to medium for reaching audiences at scale. The first TV advertisement in the U.S. — a spot for Bulova Watch — aired in 1941, costing the company a cool $9, Quartz reports. That spot opened the floodgates for the TV advertising industry to grow into what’s now an estimated $70 billion industry.
The U.S. Census Bureau, in collaboration with Raj Chetty and Nathan Hendren from Harvard University and John Friedman from Brown University, released new research and a mapping interface that looks at children’s outcomes in adulthood.
So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth? by Nigel Hollis
The rise of the U.S. Hispanic population and labor force is setting pace to be the next demographic phenomenon, with Latinos accounting for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.
What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones? By Mark Duval / Duval Partnership
