Agency

In an open letter to CMOs, Tom Roach, Managing Partner at BBH, shares data-points designed to prove that a strong brand is a company’s most valuable asset, and asks that his letter be forwarded to the CEO. If you check out the letter you will find that four of the proof points come from work done by Kantar Millward Brown.  by Nigel Hollis

Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.

The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people are okay with that.

Renée Lavecchia and Federico Hauri have been named Chief Client Officer and VP/ Executive Creative Director respectively for Y&R Miami and the Bravo Group.

NGL Collective announced the addition of Christy Kaplan as Sales Director to lead its sales efforts on the West Coast.

Lieberman and FRC announced that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.

  By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The question is not “if” but “when.
• When will our minds be seamlessly integrated with software to operate hardware?
• Remote limbs, organs, machinery.
• Fleets of self-driving vehicles.
• Aircraft.
• Armies.
• Or… other minds.
• What will happen the day we find ourselves surrounded by artificial intelligence?

TV Azteca announced a strategic investment and partnership with Vault Analytics.  The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault’s TV products.

The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have perfected the skill sets necessary to adequately handle them internally.

Listening to a recent radio interview once again reminded me of the power of message over targeting. Brands will never get the conscious deliberation that a political campaign might, so it is far less about ‘messages’ and far more about creating ideas that evoke a positive response from the target audience. But it is the idea that still matters the more than targeting.  by Nigel Hollis

Years of irrelevant marketing has made one thing clear: ads are more meaningful when tailored to consumer interests. Relevance and personalization in ads can increase consumer brand awareness, recall and affinity. It also leads to action. A recent report from Segment found that personalization caused consumers to make an unplanned purchase, spend more than planned, and become a repeat customer. To activate this kind of large-scale relevant marketing, it’s important to recognize personalized brand experiences are best achieved by choosing ad slots based on the user, not the content. And this approach is powered by programmatic.

The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take.  By Bob Liodice, CEO, ANA

Traditional and online retailing are increasingly intertwined as customers seamlessly shop across touchpoints and the industry uses both platforms to better serve them, according to the annual State of Retailing Online study released by the National Retail Federation and Forrester.

Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.

“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words.  Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn to let go—and become more complex ourselves.  By Sam Bourton, Johanne Lavoie, and Tiffany Vogel

Latin Times Media is hosting THE BEST CUBAN SANDWICHES IN THE WORLD!

More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020.  Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption.  Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020.  Hispanic digital ad spend includes online display, search, video and other ad spend.