Agency

There has never been a more exciting— or a more complicated— time to be in the OTT business. With new virtual MVPDs (vMPVDs) and even social media players like Facebook and Twitter entering the already-crowded over-the-top space, understanding the changing OTT market has never been more important.  Our latest white paper, 8 Trends Shaping the OTT Space, sheds light on some of the key trends crucial to understanding how this market is evolving.

The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that happens behind the scenes: it’s a competition between brands to outfit and sponsor each national team.  By Vicente Navarro, partner and vice president of business development at AC&M Group

Food Marketing Institute (FMI) and Nielsen released their second year findings of its “Digitally Engaged Food Shopper” study.  Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.

Miami based the community has been assigned AOR responsibilities for Domino’s.  The agency will handle 360-degree efforts in the mainstream and US Hispanic markets.

Lizette William’s initial assignment will be Head of Cultural Engagement at McDonald’s.  Prior to joining McDonald’s, Ms. Williams worked at Kimberly-Clark and PepsiCo.

Being a simple chap, I like to divide the bulk of the media agency world up into planners and buyers.  I know everyone has far smarter and possibly more accurately descriptive job titles these days, but fundamentally you’re either a “hot” buyer (driven by the deal) or a “cool” planner (driven by the data).  By Brian Jacob

Marketers today need fast feedback on whether their campaigns are likely to succeed or not. While automated pre-testing provides the opportunity to anticipate how well a campaign will perform, many will still want to check whether the in-market performance is on track for success and properly analyzed search and social data can help provide that feedback.  by Nigel Hollis

But older consumers remain comparatively wary

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• Technology finally confirmed what we had suspected all along (especially us cynics in the ad biz): nobody gives a damn about those brainy, carefully fact-checked foreign policy op-eds that appear on the Sunday paper.
• Our newfangled ability to track what people click on on their various devices is one rude awakening: most folks out there seem to have quite corny consumption habits.
• To put it mildly.
• Dancing cats, wardrobe malfunctions, celebrity gossip, the Paul bros, conspiracy theories.

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.  The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

Employ these five key tactics of growth hacking and supercharge your brand or company’s growth.

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

Hogarth’s Miami operation is led by Mauro Baz, who boasts more than 15 years of experience in the advertising and marketing industry, partnering with major companies including Nestle, Mattel, Johnson & Johnson, and Unilever. Mauro joined Hogarth Worldwide in London in 2011, and after helping to successfully launch its Brazil and Mexico operations, moved to Miami in 2016 to establish the Hogarth brand in the Americas.

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that the association could share with members as they begin thinking about their 2018 new business plans.

TurboTax focuses on Latino EmpowermentTurboTax announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.  

Two consumer behaviors are driving brands’ ability to gain insights into purchase behavior: the rise of pre-shopping research on products, and the adoption of ecommerce. Even as in-store buying remains far and away the preferred method to purchase groceries, the insights gained through digital touchpoints are helping consumer packaged goods (CPG) brands shape the new customer journey.

FCB International President Sébastien Desclée announced the creation of the FCB&FiRe network: the result of a new alliance between FCB and FiRe Advertainment.

Univision Communications Inc. (UCI) announced that Jessica Rodríguez has been appointed to the newly-created role of President and Chief Operating Officer (COO) of UCI Networks, effective immediately. In her new role as President and COO of UCI Networks, she will also report to Isaac Lee, Chief Content Officer, UCI and Grupo Televisa (“Televisa”). In addition, Rodríguez will continue to serve in her existing role as Chief Marketing Officer of UCI, reporting to Randy Falco, President and Chief Executive Officer.

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry’s diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don’t always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA