Agency

Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital.  by Nigel Hollis

About a year and a half ago, The Guardian caused a ruckus in the marketing tech industry when it announced that it received only 30% of the ad dollars advertisers spent on its site programmatically. Many believed the publisher was an outlier for letting so much money wind up in the hands of vendors. But according to a recent study, The Guardian’s experience isn’t that unusual.

By Gonzalo López Martí    Creative director, etc    / LMMiami.com

• Plastic surgery has been around for several decades now.
• What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
• The goal: to increase the self-esteem of the “patient”.

Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.

WPP points the finger at ZBB as the most important factor driving cuts in WPP’s agency revenues — cuts that have taken 35% off WPP’s share price from its 2017 high.  Leading industry analyst Brian Wieser identifies ZBB as a major factor suppressing holding company organic growth, along with other factors like increased contract scrutiny.  ZBB is the flavor of the month.  Mention ZBB to an ad agency and watch the panic.  “Here it comes!  Another excuse to cut fees!”

I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
investing and banking talk about “new TV”:  the merging of broadcast TV, social video and everything in between.  by Dave Morgan

Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

Oracle announced the findings of a global study titled “Retail 2018: The Loyalty Divide” auditing consumer perceptions and brand realities of loyalty programs and influences. “Retail 2018: The Loyalty Divide” reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers.

Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.

Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic Marketing (CMC) reveals that culture drives digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments. Presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

Good customer experience leaves people feeling heard and appreciated; it minimizes friction, maximizes efficiency and maintains a human element.
 

Online shoppers across the globe are buying from marketplaces and international retailers, relying more on digital devices and seeking alternate delivery options, according to the global UPS Pulse of the Online Shopper study.

Being in multicultural advertising, I’m always looking for images to use in presentations and on behalf of client work. What I’ve discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery.  by Karla Fernandez Parker

For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.

Hitsbook, a user-generated content and media company, formally launched a U.S. division where it will serve the both the US and the Pan Regional Latin American markets.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

Most organizations “waste” at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource’s annual “Digital Transformation Report.”

In a survey of 120 CMOs worldwide by marketing consultancy NewBase, 43% of respondents said they outsource their programmatic efforts. No other marketing function had an outsource rate this high.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.