Agency

In the 2018 RSW/US New Year Outlook Report, it unearthed a significant shift in the market that might have bigger, full service shops a bit concerned.  Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be considered an alarming pace.

Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience.  Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return.

Virtual Incentives released original research in a paper entitled: “The Future of Rewards: How Consumers Value Rewards and Incentives.”

Telemundo 47 / WNJU has named John Gonzalez Vice President of Technology and Operations.

Spanish Broadcasting System announced that it had reached an agreement with Grupo Radio Centro (“Grupo”) to settle the parties’ long-standing lawsuit. SBS filed a multi-million dollar lawsuit in February of 2016 immediately after Grupo hired an on-air radio personality from SBS’s KLAX-FM in Los Angeles, alleging tortious interference and unfair competition.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

Media-buying will continue to migrate “in-house,” thanks to programmatic ad technology, and the No. 1 reason is “control,” according to results of a survey of advertisers and ad agency executives being released this week by digital media-buying technology firm Centro.

This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Groupthink: the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
• Despite its bad press, teamwork and its cousin, collaboration, are ubiquitous buzzwords in the current business realm.
• As is the case with many a slogan in the corporate world, most of those involved secretly hate it yet will rarely admit it.
• In our marketing & advertising racket, for instance, teamwork is a euphemism to describe the pesky and pervasive practice of letting a creative director take all the credit for a successful campaign in which dozens of people took part.

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016.

Consumer confidence is up among Hispanics in the U.S., who are optimistic about their financial situation going into 2018 despite continued dissatisfaction with U.S. President Donald Trump, according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

A new study released by Wunderma in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Amid a relatively flat fast-moving consumer goods (FMCG) landscape, the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers. Notably, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.

In the latest Ipsos Global Advisor survey, Americans expect that 2018 will be a year of declining American hegemony, but a strong year for the global economy and innovation.

Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.

No one knows more about retail than STORES Magazine Editor Susan Reda, and she believes the industry has a lot be excited about. “I think 2017 was a really interesting year for retail,” she says. “I would call it one of the most transformative periods of retail that I have seen in decades.” 2018 is shaping up to be another dynamic year, as she predicts that technology will play an increasingly important role for both physical and digital retailers.

Digital money management features such as automated savings and spending controls will become banks’ tool of choice to attract millennials, according to Business Insider Intelligence’s predictions for 2018.

Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.

As we close out yet another year of seismic change around the globe, across the United States and in the media and marketing industry, the following highlights the five areas we at MediaVillage believe will hold center stage in the year ahead.  The fascinating aspect is that each of these areas will affect those in media and marketing in both a business and personal way.

It’s that time of the year when CMOs look back at 2017 results, analyze important KPIs and assess their industry as a whole, and project 2018’s performance. Based on my personal survey with clients and prospects, most predict a 2018 with challenges, with any gains from a potential higher GDP growth being eaten by the need to keep prices competitive to fight private label, channel disruption, and a more-than-ever empowered consumer ready to make the switch to competitive brands.  By Isaac Mizrahi – Co President, Chief Operating Officer / ALMA