Agency

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020.  Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption.  Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020.  Hispanic digital ad spend includes online display, search, video and other ad spend.

We don’t get to pick the era we live in.  We’re human, though, and we dream about other times and other places.  Given a choice, today’s agency CEOs might dream about turning back the clock sixty years or so, when the world — and the ad agency within it — was much simpler and a lot more fun.  By Michael Farmer

Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020. 

Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.

Most digital marketers are finding it challenging to accurately measure their programmatic media buys and they think it’s their agencies’ fault. That’s the finding of a survey of more than 200 digital marketers conducted by Infectious Media, a digital agency specializing in — you guessed it — programmatic media-buying.

John Leguizamo announced that he and his partners are expanding their Latino media and entertainment company to form NGL Collective, and have appointed advertising industry veteran, Joe Bernard, as Chief Revenue Officer, effective immediately.

The ANA (Association of National Advertisers) today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.

This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

Marketers are no strangers to managing complex relationships and campaigns. But as digital ecosystems (of vendors, platforms, agencies, business, etc.) expand and the lines between sectors blur, marketers are rethinking how to build value and their own roles.

I recently came across an article on Bain’s website which highlights the fact that a company does not need to be the biggest in their category to make the most money. In addition to the usual business advantages the article details attracting the best customers as one way that these companies get better returns. So how do you do that?  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

Folks, here’s a draft of the keynote I have in mind for a seminar organized by the chamber of commerce of a certain upscale metropolitan area in the US Eastern Seaboard that has seen a marked spike in the growth of its Hispanic population. The members of said chamber of commerce are plenty intrigued by the newcomers’ lifestyles and shopping habits. Oddly enough for an upscale DMA in the US of A in 2018, marketing to Latinos seems to be uncharted territory for this crowd of marketers so I’ve opted to start with the very basics. Take a look and tell me what you think:

Holding company shares are falling.  Their ad agencies are shrinking, with low morale, low salaries and hiring freezes.  Accenture and Deloitte are the new, growing competitors.  Advertisers are cutting spend but investing in-house.  Chief Creative Officers are disappearing, not entirely due to sexual harassment charges.  Confused by some or all of this?  Read on!

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

The Dallas-Fort Worth-Arlington metropolitan area’s 146,000-population increase last year was the most of any metro area and Maricopa County, Ariz., saw a population increase of nearly 74,000 — the most of any county last year — according to the U.S. Census Bureau’s July 1, 2017, population estimates released today. The statistics provide population estimates and components of change for the nation’s 382 metropolitan statistical areas, 551 micropolitan statistical areas and 3,142 coun

Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

For 2018 MAGNA anticipates that a robust economic environment and historically high consumer confidence should generate yet another growth year for the US advertising market. MAGNA is anticipating the overall market to grow by +5.5% to $197 billion. This is an acceleration on last year (+2.7%) and stronger MAGNA’s previous forecast of +5.0%.

Cities are perhaps the best example of how complex adaptive systems can work in the real world.  As the world becomes a more complex and connected place, they may be the answer to our future.