Agency

In a survey of 120 CMOs worldwide by marketing consultancy NewBase, 43% of respondents said they outsource their programmatic efforts. No other marketing function had an outsource rate this high.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

FCB announced that Oneighty° Agency has joined the FCB Network as an alliance. As part of the new alliance with FCB, Oneighty° will be handling all of FCB’s clients in Puerto Rico.

AccuWeather announced new additions to the team of broadcasters and journalists at its AccuWeather Network-the only “All Weather, All the Time”.

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

Many of you are familiar with WARC research data.  It probably won’t surprise you that the company’s recently published Global Ad Trends overview has a significant portion dedicated to the challenges of digital advertising.

Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.  That means 82.5% of all US digital display ads will be bought via automated channels in 2018.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Our limbs are ours because we can feel them.
• We can feel WITH and THROUGH them.
• We can sense the sand and the water embracing our toes in the warm summer surf.
• We can touch the sleek texture of the screen as we frantically scroll down through myriad messages on our inseparable mobile devices.

Univision Communications Inc. (UCI) and TED, the nonprofit devoted to ideas worth spreading, announced they have joined forces to launch TED en Español, TED´s first non-English podcast.

The NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced a total of $2.475 million in Project Innovation grants for 62 non-profits located all across the country

Dentsu Aegis Network announces the acquisition of M8.

Captura Group announced that Jennifer L. Woods has joined its team as Managing Director. 

To continue to compete, CPG companies must increase agility, reskill the C-suite, and leverage millennial talent.

In this post Bill Pink, Head of Brand Guidance Analytics in North America, considers whether brand marketing is less important than it was in days gone by.

Attention. Human-viewable. Audience. Fraud-free. Sales.

When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day.

In this report, we highlight topics covered at the March event including the importance of engaging the dialogue regarding consumer safety, advertising assurance, and the ongoing challenges the industry faces.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.