Agency
Records of Trailblazing Latino Journalist Association Find Home at USC Libraries
The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century.
Ariel Alternatives/ Project Black purchases majority stake in My Code
Private investment firm Ariel Alternatives, LLC (“Ariel Alternatives”) and My Code announced the completion of a strategic transaction. Ariel Alternatives’ Project Black (“the Fund”) has acquired a 58.5 percent stake in the Company from existing shareholders Falfurrias Capital Partners, My Code management and employees, and other investors, at an enterprise valuation of $400 million, based on current and future performance projections.
Immigrant Archive Project launches Legacy Film Division
Capturing the essence of families' unique stories has always been our passion, and now, we're taking it to the next level with our dedicated Legacy Film Division.
Diversity, Equity, and Inclusion: Marketing Luminaries Weigh In
In today's business world, the topics of diversity, equity, and inclusion (DEI) are more than just buzzwords; they represent critical components for innovation, creativity, and growth. But what do some of the industry's luminaries think about these pressing issues? Marketing Futures Podcast host Mike Berberich shares some recent responses to a question he asks every guest: "What are your thoughts on diversity, equity, and inclusion?"
Three Stages to a Successful Scoping Season
In the world of marketing, there's a critical period that both big advertisers and their agencies know all too well: the scoping season. It is the ultimate team project, where advertisers and agencies come together, ready to hash out plans and budgets for their next big campaigns.
Here’s Why Multicultural Consumers Are More Concerned About Privacy Issues
Given their significant cultural and economic impact on the market, multicultural consumers are more likely to be concerned about their privacy than White consumers due, in part, to several factors, like discrimination, language barriers, and lack of awareness of consumer rights.
Steven Wolfe Pereira named Chief Client Officer of TelevisaUnivision
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture.
About 8.2 Million People Moved Between States in 2022
The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates.
Granda Entertainment launches Latin Music Pride Project for Year-Round Celebrations
Granda Entertainment announced the launch of the Latin Music Pride Project, an initiative that intertwines the vibrant beats of Latin music with the year-round celebration of pride. This project aims to elevate the diversity and unity celebrated at pride events across the US and Latin America, happening not only in June but throughout the entire year.
Why is collaboration key to CMO success?
While many chief marketing officers (CMOs) continue to face headwinds, there’s never been a better time to be a CMO. The marketing department’s responsibilities have expanded well beyond what we might think of as traditional marketing.
Guidelines for AI Use [REPORT]
PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI).
LOLA- The AI assistant for Immigrants
Leap Financial, a financial services technology company focused on the specific needs of immigrants and their families abroad, has launched Lola4i.com, an AI assistant that coaches recently arrived immigrants to the U.S. as well all next-gens who may struggle to get fully integrated.
Beyond belt-tightening: How marketing can drive resiliency during uncertain times
With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American consumer companies. On average, they told us that their company boards demanded an 8 percent reduction in marketing expenditures over the previous 12 months. In some cases, marketing budgets were cut by as much as 10 to 20 percent. One large public company even slashed its marketing budget by more than 20 percent.
Equality & Inclusivity Drive Brand Growth and Offset Potential Risk
In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.
Winning Gen Z Hearts: 15 Tips to Rock Your Marketing
By 2025, 85 million U.S. customers will be in the gen Z age group, according to MarketSplash. Gen Zers, born between 1997 and 2012, is a generation that's reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in unique and innovative ways.
2023 ANA Global CMO Growth Summit Recap [REPORT]
Coming together as a leadership body for the sixth time in Orlando, CMO delegates identified clear, immediate action items to accelerate the pace of progress toward our stated objectives.
Republica Havas Breaks Record, Winning 18 El Ojo de Iberoamérica Awards and 2 Finalist Recognitions
Republica Havas is the winner of 18 awards and two finalist recognitions across 15 categories from El Ojo de Iberoamérica 2023 that took place in Buenos Aires, Argentina.
Creating marketing impact with the Hispanic community
Diversity, equity and inclusion have been on the top of the agendas for business leaders from the CMO to the boardroom for quite some time, but 2023 was a watershed year of polarity and backlash. So, what are consumers actually thinking about these issues and what are their concerns as it relates to marketing? And what’s most important to Americans when it comes to DEI from business leaders and marketers?
CMO Navigator – How are North American CMOs’ mindsets and strategies evolving? [REPORT]
In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what's next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer sentiment?
How AIMM Is Helping Foster Inclusivity in Front & Behind the Camera
At ANA's Multicultural and Diversity Conference in October, AIMM recently highlighted how its systemic interventions are driving change across the marketing ecosystem in respect to multicultural marketing and DEIB and shared the different resources its providing to support brands in their journey to be more inclusive. AIMM also created its GrowthFront initiative which provides minority-owned media companies with an opportunity to connect with brands that want to increase their investment in multicultural suppliers and audiences.
