Agency
Creating marketing impact with the Hispanic community
Diversity, equity and inclusion have been on the top of the agendas for business leaders from the CMO to the boardroom for quite some time, but 2023 was a watershed year of polarity and backlash. So, what are consumers actually thinking about these issues and what are their concerns as it relates to marketing? And what’s most important to Americans when it comes to DEI from business leaders and marketers?
CMO Navigator – How are North American CMOs’ mindsets and strategies evolving? [REPORT]
In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what's next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer sentiment?
How AIMM Is Helping Foster Inclusivity in Front & Behind the Camera
At ANA's Multicultural and Diversity Conference in October, AIMM recently highlighted how its systemic interventions are driving change across the marketing ecosystem in respect to multicultural marketing and DEIB and shared the different resources its providing to support brands in their journey to be more inclusive. AIMM also created its GrowthFront initiative which provides minority-owned media companies with an opportunity to connect with brands that want to increase their investment in multicultural suppliers and audiences.
CREATORS UNCOVERED: Insights from a Nationally Representative Study of US Creators
In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving relationship between Creators and brands.
BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.
Elevating Creativity for Impact [REPORT]
During the 2023 ANA Global CMO Growth Summit, Spencer Fox, SVP, Global Business Lead at LIONS Advisory, shared how to adopt global gold standards from the top winners of the 2023 Cannes Lions Awards. Spencer introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework, launched by WARC, LIONS and ANA, identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness
A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.
8 ways to build credibility in marketing effectiveness
In the latest edition of The Wheelhouse, Tom Loughnan, Director of Analytics, recommends eight tools and techniques to elevate marketing effectiveness above the marketing sandpit and build credibility across client businesses, not just in the marketing department. Tom’s eight-point action plan is designed to make marketing effectiveness a key driver of better business performance.
Uncovering culture: A call to action for leaders [REPORT]
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce.
ANA’s GLOBAL LEARNING DAY – November 20, 2023 – FREE ACCESS
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability.
The Simple Question That Gives Your Brand a Competitive Advantage
From one industry to the next, there's no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking "what," more and more of today's highly successful businesses are the result of those asking "how?" Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.
Consumers loyal to streaming, but at what price? [REPORT]
KPMG media consumer survey indicates economic uncertainty, streamflation, and production delays test loyalty of streaming subscribers.
Radio Works to Drive Business Forward
Tapping into radio's loyal, attentive, and social audience yields a boost to the bottom line
Americans’ Trust in Scientists, Positive Views of Science Continue to Decline [REPORT]
A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists.
The Ultimate CEO KPI Cheat Sheet [INFOGRAPH]
To be a world class CEO, you can’t just focus on business KPI’s…
Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales
Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.
Addressable Advertising: A Guide to Political Advertising in 2024
When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television's reign as the go-to advertising medium for reaching key voters en masse. While "I Like Ike" may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.
Retail Principles for Artificial Intelligence [WHIEPAPER]
The National Retail Federation released its Principles for the Use of Artificial Intelligence in the Retail Sector to support the industry’s artificial intelligence (AI) governance and strategic planning. Developed through its Center for Digital Risk & Innovation, the principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial use of AI technologies.
Population Projections by Age, Sex, Nativity, and Hispanic Origin [INTERACTIVE CHARTS]
The analysis covers projected births, deaths and net international migration in addition to population size and composition by age, sex, race, Hispanic origin and nativity.
