Agency
La Pluma del Circulo – Luis Rivero ”Typewriter Project”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The Importance of Broadening Horizons: Latino Moderators and Market Research in the U.S.
In the ever-evolving landscape of qualitative marketing research in the U.S., it is crucial to recognize the diversity within the Latino community. While Mexican Americans constitute the largest segment of the Latino population in the U.S. (61%), it is a misconception to believe that only moderators of Mexican descent can effectively conduct qualitative research within this demographic. This article explores why any qualified moderator from a Latin American country is fully capable of conducting insightful and impactful research and why marketers should broaden their focus beyond just the Mexican community. By Maria Lucia Parra
Transparency: A Marketer’s Advantage
The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
La Pluma del Circulo – Pablo Buffagni – ”Selección de relatos de retrovisiones”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
The Future of Market Research: Synthetic Samples in Online Panels
Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect and analyze data?
Preparing Marketing Procurement for AI
In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools.
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Better agency feedback delivers a more successful agency review
A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business.
22nd Annual Hispanic Television Summit – Focuses on How Latinos are Reflected on Screens
With just one month to go before the 22nd Annual Hispanic Television Summit, new dynamic speakers like comedian, actor, writer and producer John Leguizamo are being added daily to the agenda for this leading annual event for those in the business of television for Hispanics in the U.S. and worldwide. This year’s theme is in response to the growing demand for improved on-screen representation of Latino voices, images, and within storylines.
The Singer Will Be the First Afro-Latina To Appear on U.S. Currency
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint's American Women Quarters Program™ in 2025. The so-called Queen of Salsa, who passed away in 2003, appears on the coin in relief, dressed in traditional Cuban garb next to her motto ¡Azúcar!
Census and OMB Data Collection of Latinos Can Be Improved with Inclusion of “Street Race” [REPORT]
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing on the concept of “street race,” or the race a stranger would assume you to be based on your physical appearance. The report finds that current Census and Office of Management and Budget (OMB) methods for collecting and analyzing racial and ethnic data do not accurately reflect the lived experiences of many Latinos, especially Afro-Latinxs.
ANA New Marketing Ethics Code Essential to Consumer Trust
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds of consumer complaints about marketing each year — and most are easily remedied through best practices and common solutions.
The Death of DEI? Not So Fast – As DEI efforts meet resistance, new studies show that many brands continue pushing onward
It may not qualify as a total reversal of attitude, but it's awfully close. Diversity, equity, and inclusion (DEI) — heralded not long ago as the core to corporate America's future — is in retreat, as companies reduce and/or eliminate their DEI programs altogether. In late June, for example, rural lifestyle distributor Tractor Supply Company shut down its DEI initiatives after receiving backlash from some of its customers and right-wing commentators regarding the company's inclusion policies and support for the LGBTQ+ community. Industry rival John Deere followed suit in July, saying it would no longer sponsor diversity events following similar complaints. Indeed, companies are "reassessing decades-old anti-discrimination strategies and rewriting policies that once emphasized race and gender to prioritize inclusion for all," according to the Washington Post. Such developments stand in stark contrast to the bandied efforts among many brands to foster DEI following George Floyd's murder in 2020, which sparked a racial reckoning throughout the country.
P&G’s Signal Summit 2024: Driving Market Growth and Value Creation
Innovation is the driving force behind our ability to deliver superior products. By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble
Top Trends Pulse Check [REPORT]
In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear that cultural relevance is not just a preference but a priority.
Google illegally maintains monopoly over internet search, judge rules
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.
What Marketers Need to Know When Their Agencies Act as ‘Principals’
Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice. Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent.
Trend spotlight: What The Gauge shows us about media convergence
If you’re like us, you live for the details. There’s nothing like diving into the data and spotting a new opportunity before anyone else. But it can also be incredibly helpful to take a step back from time to time and look at the bigger picture. And when we look at the data from the past few months, one trend stands out: Television is now a converged experience.
