Agency

Adam Moser is an advertising operations veteran, having worked at MTVN, CBS and NBC.  For the past three years he has served as Head of Ad Tech & Platform Operations at Hulu.  He is responsible for overseeing the company’s day-to-day advertising platform operations and strategic ad tech investments.  Since joining Hulu, Moser has been instrumental in maintaining a best-in-class advertising experience across the video platform.  His attention most recently has been on changing the conversation about brand safety within our industry, including clarification of the very term.  He recently spoke about these concerns.

Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic. Authenticity and originality should be the foundation of promoting your organization and generating exposure for it. Without a sincere spokesman or exciting content, employee engagement is hardly convincing.  By Kelsey Taylor

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.

Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers are spending time with has remained fairly consistent. Ad-supported content remains the medium that consumers gravitate toward the majority of the time in their viewing habits.

In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Today’s Latina has undergone a major transformation. She’s doesn’t emulate her mother or grandmother (or even her cool tía). Instead, today’s millennial Latinas are embracing a generational, political and cultural shift that is changing the way they see themselves and the world around them. They are not conforming to cultural customs and gender roles as strictly as they once did, and they look to their Latino heritage to enhance their lives. Being Latino is viewed as an asset at home and at work.  By Frances Solá-Santiago

According to the first report on Immigration Investments by Globofran, it offers a glimpse to where Latin Americans in the USA come from, what they invest in, and where they prefer to live. 

In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater. Many organizations are struggling with the accelerated pace of change and disruption from outside their traditional areas of influence.

Republica took home top honors at the American Advertising Federation’s American Advertising Awards Miami. The Miami-headquartered agency was recognized for its work for clients Toyota Motor North America, Sedano’s Supermarkets, The Tank Brewing Co., Plasencia Cigars, and pro bono client, Amigos For Kids. The event was held at Light Box at Goldman Warehouse in the Wynwood Arts District.

I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how people remember their interaction with a brand. But to do so diverts attention from the importance to shaping and framing those memories to best effect.  by Nigel Hollis

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• Twitter has posted a profit, finally, but it still shows various existential problems.
• 90% of its revenue comes from advertising sales.
• Risk is way too concentrated: it needs to put its eggs in different baskets.
• Plus, its users base is made up of mostly elderly curmudgeons.

LUNA United announced that Adrian Castagna has joined as Head of Integrated Production.

For the first time in the history of Spanish-language television, Noticias Telemundo aired a conversation between the main news anchors from the country’s leading Hispanic networks: José Díaz-Balart, of Noticias Telemundo, and Jorge Ramos, of Univision Noticias. The full conversation, which took place at Books and Books bookstore in Coral Gables, Florida.

In tumultuous times, a company’s talent is its most valuable and reliable asset. What does it take to lead an organization that truly unleashes its human capital?  By Dominic Barton, Dennis Carey, and Ram Charan

Many global brands are facing the inescapable fact that it is a particularly tricky time to be in the consumer goods business. Following decades of solid and dependable growth, the future started getting hazy in 2012. That is when, despite steadily rising global demand, a series of events began taking a toll on large consumer products companies’ revenues and profits.  By Matthew Meacham, François Faelli, Eduardo Giménez and John Blasberg

March 8th was International Women’s Day and all of March is Women’s History Month, celebrating the achievements of women globally from cultural, political, social and economic perspectives. Yet where do women of color (as they’ve come to be called by, I guess, some inspired Caucasian) stand in my industry ―advertising― today?  By Daisy Expósito-Ulla, Chairman & CEO, d expósito & Partners

Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.

Lopez Negrete Communications, Inc. got the nod of approval by the competition’s judges for a wide assortment of work created on behalf of its clients, including Walmart, Community Coffee, Lone Star College, the Houston Dynamo, and Fiat Chrysler Automobiles, and highlighted by a “Best in Show” in the Broadcast category. This marks the 15th consecutive year that the agency has earned “Best in Show” honors.

In celebration of International Women’s Day today and Women’s History Month in March, NBCUniversal Telemundo Enterprises announced the launch of “Mes de la Mujer” (Women’s Month), a nationwide campaign that celebrates Latinas in the United States and their diverse contributions to our society. Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the campaign kicks off today featuring in-show integrations, on-air promos and digital and social activations. In addition, Telemundo national and local female talent will take part in Women’s Month events as part of the campaign.