Agency

Technology-driven structural change is afoot: driverless cars,  robots at work, AI fueled investing, learning, decision-making.  Millennials are taking charge as the largest generation in the workforce. These phenomena are no longer far out on the horizon but are here today.

Univision Communications Inc. (UCI) announced the promotions of Ronald Estrada to Senior Vice President, Corporate Social Responsibility & Community Empowerment and Stephen Keppel to Vice President, Social Impact & General Manager of Rise Up, effective immediately.

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.

Growth was tough to come by at the start of the year, but topline sales did increase during the second quarter. Overall, dollar sales for the year are up 1.4%, with online growth driving the majority of the uptick (0.1% brick and mortar vs 21.1% online). Despite the meager growth, the future looks promising, as Americans are feeling very positive about their general situations: Consumer confidence remains strong at an index of 118, maintaining optimistic levels well above the global average of 104.

When it comes to agencies’ clients, a whopping 100 percent of all agency respondents report that they have clients who use ABM. Of these respondents, 91 percent agree that clients who have adopted ABM have improved alignment between their sales and marketing teams.

Simmons Research announced the release of its Sports Fan Engagement Study, a trusted solution that provides in-depth insights into sports fandom in the United States.

MKTG’s Decoding 2.0 Study uncovers the vast differences in how fans in the US receive sponsor messaging around sport and lifestyle properties.

Music is a big part of daily life and special occasions for most Hispanic consumers. According to our annual Music 360 report, 93% of the Hispanic population (age 13+) in the U.S. listened to music in the past year, and 59% consider music important, compared with 51% of the general population.

According to a series of recent online surveys conducted in the U.S., Mexico, and Canada by Ipsos on behalf of the United Bid Committee, just over half (55%) of all adults report having watched the men’s international soccer/ football tournament known as the (‘FIFA’ in Canada) World Cup in the past. However, viewership in Mexico (83%) is nearly twice as high compared to the U.S. (45%) and Canada (47%) – including a significantly greater proportion of adults in Mexico who say that they are avid watchers of past World Cup matches (33% vs. 17% U.S. and 11% Canada).

Jack Daniel’s Tennessee Whiskey presents TURNO7, a digital content series that celebrates Latino business owners, who like Jack Daniel himself, stayed true to their principles. Each story demonstrates the authenticity, integrity, spirit of independence and loyalty to their craft.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The 2017 ANA Multicultural Marketing & Diversity Conference is two weeks away. The theme, “Growth Drivers: Diverse Consumers & Diverse Talent,” is meant to arm attendees with tools to counter anemic growth rates plaguing the industry. Over the past year, ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) has been at the forefront of addressing these challenges. The alliance has leveraged the collective strengths of marketing visionaries from a cross section of industries, professionals whose commitment to excellence and results is at the heart of their appreciation of the importance of segment specific insights and initiatives.

A trip on the New York subway soon reminds you that we live in a mobile-first culture. Out of the ten people in the same carriage as me most were using their phones: listening to music, reading the news or streaming video. This is the environment in which today’s advertising needs to exist and thrive.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• When a “fresh off the boat” Cuban arrives in Miami, one of the first rites of passage his or her friends and family put them through is “the supermarket experience”: visiting an American grocery store aisle for the first time.
• Some of them hyperventilate.
• A few have been known to drop on their knees and start sobbing.
• I kid you not.

The United States soccer team’s shocking elimination from the 2018 FIFA World Cup tournament hasn’t dampened NBCUniversal’s projections for a record-breaking tournament performance on Telemundo, according to company executives.  By: R. Thomas Umsteadf / Courtesy of MultiChannel News and Broadcasting & Cable

With statistics showing a continual increase in the Hispanic population, the media industry needs to take the next step and build on the data to better reflect the findings within its employment ranks, Lisa Torres, president of multicultural for Publicis Media, said at the Hispanic TV Summit Thursday (Oct. 19).  By: R. Thomas Umstead / Courtesy of MultiChannel News and Broadcasting & Cable

A few years ago, we made fun of the intended marriage of Publicis and Omnicom, which eventually fell through because neither Paris nor New York was prepared to compromise about where the new headquarters was going to be and who was going to lead the newly formed company. We laughed at “Publicom” or “Omnicis.” Silly guys, for falling out over such petty challenges.  by Maarten Albarda

Experts are evenly split on whether the coming decade will see a reduction in false and misleading narratives online. Those forecasting improvement place their hopes in technological fixes and in societal solutions. Others think the dark side of human nature is aided more than stifled by technology.

ast week I referenced Richard Thaler, winner of the 2017 Nobel Prize in Economic Sciences for his ground-breaking work on behavioral economics. We now accept that the old economic models of rationality are wrong and it makes me wonder whether we should be questioning some more up-to-date assumptions.  by Nigel Hollis

In the world of innovation, there’s a clear line of separation between a concept and a product. A concept represents what you plan to offer; it’s a helpful tool for prioritizing features and claims and for determining how to communicate the product’s benefits. It also informs ideal price points and which varieties will be needed to drive trial. On the other hand, a product is a tangible object that consumers purchase and use; its long-term success (i.e., repeated purchasing) relies heavily on the experience that consumers have with it.