By Gonzalo López Martí – Creative Director, etc. / LMMiami.com
LUNA United announced that Adrian Castagna has joined as Head of Integrated Production.
For the first time in the history of Spanish-language television, Noticias Telemundo aired a conversation between the main news anchors from the country’s leading Hispanic networks: José Díaz-Balart, of Noticias Telemundo, and Jorge Ramos, of Univision Noticias. The full conversation, which took place at Books and Books bookstore in Coral Gables, Florida.
In tumultuous times, a company’s talent is its most valuable and reliable asset. What does it take to lead an organization that truly unleashes its human capital? By Dominic Barton, Dennis Carey, and Ram Charan
Many global brands are facing the inescapable fact that it is a particularly tricky time to be in the consumer goods business. Following decades of solid and dependable growth, the future started getting hazy in 2012. That is when, despite steadily rising global demand, a series of events began taking a toll on large consumer products companies’ revenues and profits. By Matthew Meacham, François Faelli, Eduardo Giménez and John Blasberg
March 8th was International Women’s Day and all of March is Women’s History Month, celebrating the achievements of women globally from cultural, political, social and economic perspectives. Yet where do women of color (as they’ve come to be called by, I guess, some inspired Caucasian) stand in my industry ―advertising― today? By Daisy Expósito-Ulla, Chairman & CEO, d expósito & Partners
Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.
Lopez Negrete Communications, Inc. got the nod of approval by the competition’s judges for a wide assortment of work created on behalf of its clients, including Walmart, Community Coffee, Lone Star College, the Houston Dynamo, and Fiat Chrysler Automobiles, and highlighted by a “Best in Show” in the Broadcast category. This marks the 15th consecutive year that the agency has earned “Best in Show” honors.
In celebration of International Women’s Day today and Women’s History Month in March, NBCUniversal Telemundo Enterprises announced the launch of “Mes de la Mujer” (Women’s Month), a nationwide campaign that celebrates Latinas in the United States and their diverse contributions to our society. Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the campaign kicks off today featuring in-show integrations, on-air promos and digital and social activations. In addition, Telemundo national and local female talent will take part in Women’s Month events as part of the campaign.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.
Sir Martin Sorrell, the industry’s most prominent agency spokesman, now has the difficult job of explaining, on behalf of WPP and of the industry in general, why revenue growth has been so difficult to achieve and what can be done about it. Since its peak in 2015, WPP shares have fallen 28% in value. In the main, Sorrell points his finger at “major customers, who are holding back ad spending to cut costs, and the long-term impact of technological disruption and the short-term focus of zero-based budgeters, activist investors and private equity.” By Michael Farmer
Transparency is a big word for an important idea, but I’m curious if it will actually have an impact on the advertising business. If you casually peruse articles about advertising published in the last few years, you’ll see a steady increase in the volume of people talking about transparency, but if you dive one layer deeper, you’ll find it’s still just talk — not a business practice for most companies.
The wait is over for investors and Hispanic market observers who have been asking about Univision Communications‘ Initial Public Offering plan, and when the company targeting Hispanic and millennial consumers will come to fruition. After a series of delays, there will be no IPO. By Adam Jacobson
This year’s Oscars were dull. No surprises. Enough politics! By David Morse / New America Dimensions
BabyCenter and Collage Group, a leading insights and strategy company, released findings from their new study, “Futurecasting Families: Early Insights into Generation Z & the Future of Parenting.” The two organizations partnered on this research to place Generation Z alongside current Millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.
NBCUniversal Telemundo Enterprises announced the launch of Telemundo Academy, a first-ever multimedia educational institution to empower and train the next generation of media leaders. The academy’s first partners will include internationally renowned singer, actor and record producer Armando Christian Perez’s (Pitbull) SLAM Miami (Sports Leadership and Management) and the Doral Academy, two highly regarded local charter schools.
The top three categories for Total U.S. ad spend are television, print-originated content and mobile. They accounted for 73.9% of total U.S. ad spending in 2016. TV and print totals include both legacy/linear and digital spend, while mobile spend is 100% digital. By Jack Myers
For a country founded on religious freedom, mainline Christian denominations face the harsh reality of declining attendance. “Do not attend church or identify with any organized religion” are trending upward among most populations, according to statistics published by The Pew Center. by Karla Fernandez Parker
Univision Communications Inc. (UCI) announced that Peter H. Lori has been named Chief Financial Officer, effective immediately. Lori, who has served as Executive Vice President, Finance, Chief Accounting Officer and Deputy Chief Financial Officer for UCI, succeeds Francisco (Frank) J. Lopez-Balboa, who has decided to leave the company to pursue other opportunities. Lori will report to Randy Falco, President and Chief Executive Officer.
To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.
